Amplify is Bright, Zesty and Free from Alcohol
Laura McQuarrie — November 1, 2019 — Lifestyle
References: groceries.morrisons & thespiritsbusiness
Amplify is the name of a new distilled non-alcoholic spirit that aims to help people make the most of their experiences, whether they are choosing not to drink or are just curious about trying a unique alcohol-free option. Amplify gets its name from the way the alcohol-free spirit helps with "amplifying your senses without the alcohol."
The innovative, distilled non-alcoholic spirit is made with ingredients like juniper berries, coriander seeds, angelica root, lemon peel, lemongrass and ginseng root, and its packaging describes it as zingy and zesty.
When it comes to enjoying the alcohol-free expression, Amplify is recommended to be enjoyed with Fever-Tree Mediterranean Tonic and an orange garnish to enhance its naturally bold citrus notes.
The innovative, distilled non-alcoholic spirit is made with ingredients like juniper berries, coriander seeds, angelica root, lemon peel, lemongrass and ginseng root, and its packaging describes it as zingy and zesty.
When it comes to enjoying the alcohol-free expression, Amplify is recommended to be enjoyed with Fever-Tree Mediterranean Tonic and an orange garnish to enhance its naturally bold citrus notes.
Trend Themes
1. Distilled Non-alcoholic Spirits - A trend in creating innovative, alcohol-free spirits that offer unique taste experiences.
2. Alcohol Alternative Drinks - A trend of developing beverages as alternatives to traditional alcoholic drinks, catering to a growing market of non-drinkers and health-conscious consumers.
3. Sensory Stimulating Beverages - A trend of creating drinks that focus on enhancing the sensory experience through flavors, aromas, and packaging design.
Industry Implications
1. Beverage Manufacturing - The beverage industry can explore new opportunities in producing and marketing distilled non-alcoholic spirits, tapping into a rising demand for alcohol alternatives.
2. Hospitality - Hotels, restaurants, and bars can consider adding distilled non-alcoholic spirits to their menus, providing a unique and enticing option for non-drinkers and those looking for healthier choices.
3. Packaging Design - Designers can explore innovative packaging designs for distilled non-alcoholic spirits, using vibrant and descriptive designs that communicate the unique characteristics of the product.
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