Let It Rain?
Michael Marucci — January 21, 2007 — Naughty
Making a political statement about our throwaway society, the dissolvable dress erodes to nothing once exposed to water. The dress is meant to highlight the fact that plastics can be made friendlier.
Implications - This piece is one of the many creative ways that companies can promote eco ideas. According to Telegraph, the professors feel that the project is a "profound artistic statement" when it comes to promoting environmental awareness.
With cars going electric and plastic bags slowly being replaced by bags brought from home, going green is actually a success. While it's impossible to change the entire world at once, society is slowly progressing. Perhaps this dress will change fashion in order to get consumers to think about being kinder to the planet.
Implications - This piece is one of the many creative ways that companies can promote eco ideas. According to Telegraph, the professors feel that the project is a "profound artistic statement" when it comes to promoting environmental awareness.
With cars going electric and plastic bags slowly being replaced by bags brought from home, going green is actually a success. While it's impossible to change the entire world at once, society is slowly progressing. Perhaps this dress will change fashion in order to get consumers to think about being kinder to the planet.
Trend Themes
1. Eco-friendly Fashion - The dissolvable dress highlights the potential for eco-friendly materials and promotes sustainable fashion practices.
2. Creative Environmental Awareness - The dissolvable dress demonstrates the power of creative projects in promoting environmental awareness.
3. Changing Consumer Mindset - The dress aims to stimulate consumers to think about being kinder to the planet through their fashion choices.
Industry Implications
1. Fashion - The fashion industry has an opportunity to explore eco-friendly materials and encourage sustainable fashion practices.
2. Art - Artists and designers can use creative projects to raise awareness about environmental issues.
3. Consumer Goods - The dress serves as a reminder for consumer goods industries to prioritize eco-friendly options and appeal to conscious consumers.
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