The Baileys Range from Arla Foods Has Two Products
Michael Hemsworth — November 14, 2024 — Lifestyle
References: arlafoods & scottishgrocer
The Baileys range has been shown off by Arla Foods as a new lineup of food products perfect for helping consumers to elevate their dessert occasions this winter with a touch of liqueur-inspired flavor.
The product range, created in partnership with Diageo UK, features the new Baileys Squirty Cream and the Baileys Espresso Extra Thick Cream, which are each perfect for elevating dessert indulgence. The products are headed to the UK market this month ahead of Christmas to get consumers ready for holiday entertaining or everyday seasonal indulgence.
Baileys Cream Brand Manager at Arla Foods Afsheen Khan commented on the Baileys range saying, "We’re excited to be launching Baileys’ first ever Squirty Cream alongside the launch of our new Espresso flavoured Extra Thick Cream, we are looking to expand the reach of Baileys Cream to a younger audience. Baileys is synonymous with indulgent moments, and we believe that these two new products will help to attract a younger shopper into the category."
The product range, created in partnership with Diageo UK, features the new Baileys Squirty Cream and the Baileys Espresso Extra Thick Cream, which are each perfect for elevating dessert indulgence. The products are headed to the UK market this month ahead of Christmas to get consumers ready for holiday entertaining or everyday seasonal indulgence.
Baileys Cream Brand Manager at Arla Foods Afsheen Khan commented on the Baileys range saying, "We’re excited to be launching Baileys’ first ever Squirty Cream alongside the launch of our new Espresso flavoured Extra Thick Cream, we are looking to expand the reach of Baileys Cream to a younger audience. Baileys is synonymous with indulgent moments, and we believe that these two new products will help to attract a younger shopper into the category."
Trend Themes
1. Liqueur-flavored Desserts - Combining traditional dessert options with popular liqueur flavors creates a novel taste experience for consumers seeking unique indulgence.
2. Seasonal Dessert Innovations - Timed launches of festive-themed dessert products can drive higher consumer interest and sales during peak holiday seasons.
3. Elevated Everyday Indulgence - Transforming everyday dessert moments into luxurious experiences with premium ingredients like liqueur-infused creams can captivate a broad audience.
Industry Implications
1. Food and Beverage - Introducing innovative liqueur-themed dessert products allows the food and beverage industry to tap into consumer desires for unique flavor profiles and indulgence.
2. Holiday Lifestyle Products - Seasonal dessert offerings are an opportunity for the holiday lifestyle sector to offer consumers specialized products that enhance festive celebrations.
3. Luxury Consumer Goods - By incorporating high-end ingredients like Baileys, the luxury consumer goods industry can appeal to consumers looking for premium quality and exclusivity in their dessert choices.
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