Dislife's Campaign Shows the Importance of Accessible Parking Spots
Laura McQuarrie — April 29, 2015 — Autos
References: dislife.ru & guerrillamarketingzone
In order to get able-bodied Russian people to think twice before they needlessly occupy a disabled parking space, the nonprofit Dislife organization set up a campaign that would really drive the message home.
The stunt involved setting up a camera, a projector and a stream of water, which would allow the image of a person with a disability to appear. This would occur when a driver approached the designated parking space and the camera picked up that there was no sticker signifying disability on the car's windshield. The projection would then urge people to please pick another parking space, since there are others who need it far more.
Rather than using a person in the flesh to give a lecture on accessibility, the high-tech projection saves people from embarrassment, while also leaving them with valuable information to take away.
The stunt involved setting up a camera, a projector and a stream of water, which would allow the image of a person with a disability to appear. This would occur when a driver approached the designated parking space and the camera picked up that there was no sticker signifying disability on the car's windshield. The projection would then urge people to please pick another parking space, since there are others who need it far more.
Rather than using a person in the flesh to give a lecture on accessibility, the high-tech projection saves people from embarrassment, while also leaving them with valuable information to take away.
Trend Themes
1. Accessible Parking Awareness - Create campaigns and technologies that raise awareness about the importance of accessible parking spaces to discourage able-bodied individuals from using them.
2. High-tech Accessibility Solutions - Develop innovative technologies, such as projectors and sensors, that can be used to enforce accessible parking spaces and educate drivers about their proper use.
3. Nonprofit Initiatives - Support nonprofit organizations like Dislife that work towards creating a more inclusive and accessible environment for people with disabilities.
Industry Implications
1. Transportation - Incorporate advanced technologies and communication systems within transportation industries to improve accessibility and enforce the proper use of accessible parking spaces.
2. Technology - Explore the development of high-tech solutions, such as projection systems and smart sensors, that can be utilized in various applications to promote accessibility and inclusivity.
3. Nonprofit - Collaborate with nonprofit organizations focusing on accessibility and disability rights to develop and implement awareness campaigns and initiatives within communities.
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