TCHO x Equator Coffees Collaborated on the Dirty Chai Bar
Laura McQuarrie — October 17, 2023 — Lifestyle
The TCHO x Equator Coffees collab created a Dirty Chai chocolate bar that beautifully blends Masala chai with creamy cashew oat milk chocolate and espresso. Specifically, this plant-based chocolate bar features Equator Coffees’ Jaguar espresso, a complex blend that's full of fruit, dark chocolate and spice that offers "a new world approach to traditional-style espresso."
Dirty chai has garnered a dedicated cult following for its unique blend of spiced tea and espresso, creating a harmonious synergy of flavors. This best-of-both-worlds plant-based chocolate bar infused with the comforting essentials of a dirty chai promises to captivate that same audience, offering a delightful and guilt-free way to savor this espresso-spiked tea flavor combination on the go.
Dirty chai has garnered a dedicated cult following for its unique blend of spiced tea and espresso, creating a harmonious synergy of flavors. This best-of-both-worlds plant-based chocolate bar infused with the comforting essentials of a dirty chai promises to captivate that same audience, offering a delightful and guilt-free way to savor this espresso-spiked tea flavor combination on the go.
Trend Themes
1. Dirty Chai Chocolate - TCHO x Equator Coffees created a plant-based chocolate bar that combines the flavors of dirty chai for a unique and indulgent treat.
2. Masala Chai Blends - The collaboration highlights the popularity of masala chai by infusing it into a cashew oat milk chocolate bar, catering to the growing demand for unique and flavorful plant-based products.
3. Espresso-infused Treats - Equator Coffees' Jaguar espresso adds a new dimension to the traditional dirty chai, opening up opportunities for other espresso-infused confections.
Industry Implications
1. Coffee and Tea - The booming coffee and tea industry can explore more innovative collaborations, like this dirty chai chocolate bar, to create unique and appealing flavor experiences.
2. Plant-based Food - The plant-based food industry can tap into the growing popularity of dirty chai and create more plant-based treats, like this chocolate bar, to cater to the increasing demand for indulgent yet guilt-free options.
3. Artisanal Chocolates - Artisanal chocolate makers can experiment with unique flavor combinations, such as dirty chai with espresso, to offer consumers new and exciting taste experiences.
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