The Director Brewery Co Names Its Brews After Iconic Movies
Laura McQuarrie — June 19, 2017 — Marketing
References: facebook & packagingoftheworld
To entice both beer lovers and movie fans, the Director Brewery Co names its brews after iconic movies like Star Wars and Indiana Jones.
The 'Star Weiss' and 'Indiana Hops' beer bottles reference well-known pop culture staples and boast dynamic artwork that resembles movie posters to complement each brew. As such, the beer branding includes elements like a title, marquee, as well as a credit sequence that lists information on the beer beverage. While the first two beer bottles in the series explore the sci-fi and adventure genres, there is endless room to explore other film categories.
Just as most movies are accompanied by a soundtrack, these beer bottles boast a label on the reverse side that suggests songs to listen to while enjoying the unique brews from the Director Brewery Co.
The 'Star Weiss' and 'Indiana Hops' beer bottles reference well-known pop culture staples and boast dynamic artwork that resembles movie posters to complement each brew. As such, the beer branding includes elements like a title, marquee, as well as a credit sequence that lists information on the beer beverage. While the first two beer bottles in the series explore the sci-fi and adventure genres, there is endless room to explore other film categories.
Just as most movies are accompanied by a soundtrack, these beer bottles boast a label on the reverse side that suggests songs to listen to while enjoying the unique brews from the Director Brewery Co.
Trend Themes
1. Pop Culture Branding - Opportunity to create beer brands that reference iconic movies and other pop culture staples, attracting beer lovers and movie fans alike.
2. Dynamic Artwork Packaging - Incorporating dynamic artwork resembling movie posters on beer bottles to enhance the visual appeal and create a unique experience for consumers.
3. Genre Expansion - Exploring different film categories as inspiration for beer branding to cater to a wider range of consumer preferences and expand the brand's appeal.
Industry Implications
1. Brewing - Opportunity for breweries to collaborate with movie franchises or create beer brands that align with popular movies and leverage the film industry's fan base.
2. Packaging Design - Demand for packaging designers to create dynamic and visually appealing beer bottle artwork that captures the essence of iconic movies and enhances the consumer experience.
3. Entertainment Merchandising - Potential for entertainment merchandisers to explore partnerships with craft breweries to develop beer brands that feature movie-themed packaging, offering fans unique collectible items.
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