The F.J.C. Direct Juice Highlights the Color of its Flavor
Jamie Danielle Munro — August 27, 2014 — Lifestyle
References: behance.net & packageinspiration
Designed by Russian artist Ruslan Simashev, Direct Juice is a brand that now looks brighter than ever. Instead of going for an everyday look for the juice, Simashev decided to highlight the flavors of the brand to the absolute extreme.
For example, the carrot flavor is designed with a white label, with a transparent section outlining the word "Carrot" on the side. Because the contents of the bottle are so apparent, this helps for the vibrant orange coloring shine through. The same was also done for the cranberry and tomato flavoring, which will be hard not to notice when stacked on the shelves of grocery stores.
For a vibrant juice kick, Direct Juice is certainly a great way to go.
For example, the carrot flavor is designed with a white label, with a transparent section outlining the word "Carrot" on the side. Because the contents of the bottle are so apparent, this helps for the vibrant orange coloring shine through. The same was also done for the cranberry and tomato flavoring, which will be hard not to notice when stacked on the shelves of grocery stores.
For a vibrant juice kick, Direct Juice is certainly a great way to go.
Trend Themes
1. Color-coded Packaging - An opportunity for brands to use color-coding to make their products stand out and highlight different flavors.
2. Transparent Labeling - Using transparent sections in labels to showcase the product and enhance the visual appeal of the packaging.
3. Vibrant Product Design - Creating eye-catching packaging designs that amplify the colors of the product and captivate consumers' attention.
Industry Implications
1. Beverage Industry - Opportunity for beverage brands to leverage color-coded packaging to differentiate their products and enhance consumer appeal.
2. Food Industry - Food brands can explore transparent labeling techniques to showcase the freshness and quality of their products on store shelves.
3. Graphic Design Industry - A chance for graphic designers to create vibrant and visually appealing packaging designs that leave a lasting impression on consumers.
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