Dilmah Iced Tea is Being Launched with BPI for Worldwide Distribution
Michael Hemsworth — November 3, 2020 — Marketing
The Dilmah Iced Tea range is a premium refreshment range from the brand that will provide consumers with a flavorful option to pick up when looking to enjoy the authentic flavor of high-quality tea. The products are achieved using premium Ceylon tea and come in a range of flavors that are perfect for avid fans of the brewed beverage to pick up. The drinks are being distributed through a new licensing hold by Beverage Partners International (BPI) that will help to further expand availability on a worldwide basis.
CEO of BPI Moshy Cohen spoke on the new distribution license for Dilmah Iced Teas saying, "We are very proud to partner with Dilmah and offer our global partners an opportunity to license Dilmah Iced Tea. Offering delicious craft soft drinks without compromising on ingredients, flavors or health benefits, Dilmah Iced Tea is an ideal prospect for exciting new beverage options from a brand that consumers know they can trust."
CEO of BPI Moshy Cohen spoke on the new distribution license for Dilmah Iced Teas saying, "We are very proud to partner with Dilmah and offer our global partners an opportunity to license Dilmah Iced Tea. Offering delicious craft soft drinks without compromising on ingredients, flavors or health benefits, Dilmah Iced Tea is an ideal prospect for exciting new beverage options from a brand that consumers know they can trust."
Trend Themes
1. Premium Craft Iced Tea - Opportunity for beverage companies to create their own premium range of iced tea using high-quality ingredients.
2. Flavored Iced Tea - Opportunity for tea companies to expand their product lines by introducing unique, flavorful options for iced tea.
3. Worldwide Distribution Partnerships - Opportunity for food and beverage brands to enter new markets by partnering with international distributors.
Industry Implications
1. Beverage Industry - The iced tea market is growing, creating an opportunity for beverage companies to capitalize on the trend by introducing premium products.
2. Tea Industry - The introduction of flavored iced tea is a trend that tea companies can take advantage of by expanding their product lines.
3. Distribution Industry - The trend towards worldwide distribution partnerships provides an opportunity for companies to expand their reach and access new markets.
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