Perfect Corp. & Avon are Elevating Digital Shopping Experiences with AR
Laura McQuarrie — August 26, 2021 — Fashion
References: avonworldwide & businesswire
Perfect Corp. and Avon México are partnering to enhance digital shopping experiences with personalized recommendations and AR and AI virtual try-on technology. Avon sales representatives can now benefit from facial analysis technology tools to deliver more comprehensive shopping experiences, so that shades can be matched for Avon PowerStay products across foundations, eye makeup, and lip categories, as well as Avon’s Advanced Techniques hair color collection.
Thanks to Perfect Corp.’s patented Agile Face technology, a user's unique facial features are identified and matched with the specific products that will work for their eyes, hair color and eyebrow shape. At the same time this kind of technology is coming online and to retail stores, Avon is putting powerful tools in the pockets of its reps.
Thanks to Perfect Corp.’s patented Agile Face technology, a user's unique facial features are identified and matched with the specific products that will work for their eyes, hair color and eyebrow shape. At the same time this kind of technology is coming online and to retail stores, Avon is putting powerful tools in the pockets of its reps.
Trend Themes
1. AR Beauty Shopping - Utilizing AR technology for virtual try-on and personalized recommendations is disrupting traditional beauty shopping experiences.
2. Facial Analysis Technology - Using facial analysis technology to match customers with specific products is creating a more comprehensive shopping experience.
3. AI-powered Recommendations - Leveraging AI technology to provide personalized product recommendations is revolutionizing the way customers shop for beauty products.
Industry Implications
1. Beauty Industry - The beauty industry can use AR and AI technology to provide personalized shopping experiences and enhance customer engagement.
2. Retail Industry - Retailers can benefit from facial analysis technology and virtual try-on features to provide an innovative shopping experience.
3. Sales Industry - The sales industry can utilize AR and AI technology to provide a more comprehensive and personalized shopping experience, allowing them to better connect with their customers.
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