Anthropologie Created a Digital-Only Catalog on Pinterest
Laura McQuarrie — March 23, 2021 — Art & Design
References: anthropologie.pinterestceros & adweek
Pinterest searches for "Anthropologie home décor inspiration" skyrocketed last year and the American retailer recently released its first digital-only catalog exclusively on Pinterest. The catalog for the AnthroLiving collection makes it easier for Pinterest users to find home decor and furniture inspiration for the spring. The Spring Home Collection can easily be browsed, saved and shopped instantly, or later, thanks to the tools available on the site.
At a time when many print catalogs are being retired for good, consumers are looking for new ways to find inspiration, especially now that the home space is a multi-purpose one that needs to be many things, including a peaceful space for rest. The AnthroLiving collection features everything from desert wall art to sculptural stools that promise to create harmony at home.
At a time when many print catalogs are being retired for good, consumers are looking for new ways to find inspiration, especially now that the home space is a multi-purpose one that needs to be many things, including a peaceful space for rest. The AnthroLiving collection features everything from desert wall art to sculptural stools that promise to create harmony at home.
Trend Themes
1. Digital-only Catalogs - Creating digital-only catalogs for brand's product collections can provide an innovative way for consumers to shop and find inspiration online.
2. Pinterest Shopping - Using Pinterest to shop and save home decor and furniture inspiration is a growing trend that can offer new opportunities for retailers.
3. Multi-purpose Home Space - As home spaces become increasingly multi-purpose, there is a need for products that can provide functionality while maintaining a sense of style and comfort.
Industry Implications
1. Retail - Retailers can leverage digital-only catalogs and Pinterest as a shopping platform to reach a wider audience and provide consumers with a unique online shopping experience.
2. Home Decor - Innovative companies in the home decor industry can focus on designing products that cater to multi-purpose home spaces and provide comfort and functionality without sacrificing style.
3. E-commerce - E-commerce companies can explore ways to incorporate Pinterest as a shopping platform and create digital catalogs to enhance the online shopping experience for consumers.
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