DiGiorno Frozen Pizza Comes With Chocolate-Chip Cookies
References: calorielab & theawesomer
Frozen pizza brand DiGiorno has released a combination pack that includes Nestle cookie dough with its frozen pies. While I’m not sure pizza goes well with cookies, this is an amazing marketing plan for children: What busy professional mom wouldn’t love the idea of putting one box of items into the oven that the children would enjoy? Also in the works is a combo box with pizza and chicken wings -- the ultimate indulgence for anyone looking to enjoy two of life’s pleasures.
Trend Themes
1. Combination Packs - The trend of combining different products in one package creates convenience and variety for consumers.
2. Indulgent Food Pairings - Pairing unlikely food combinations, such as cookies and pizza or pizza and chicken wings, can create unique and indulgent experiences for consumers.
3. Marketing to Busy Parents - Creating prepackaged combo meals that are easy and enjoyable for children taps into the market of busy professional parents.
Industry Implications
1. Frozen Food - The frozen food industry can capitalize on the trend of combination packs by offering more diverse and convenient meal options.
2. Snack Food - Snack food brands can explore the trend of indulgent food pairings to create unique and memorable snacking experiences for consumers.
3. Convenience Food - Convenience food companies can target busy parents by offering prepackaged combo meals that are quick and appealing for children.
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