Bragster.com
Alex Covert — February 13, 2008 — Lifestyle
References: bragster & crave.cnet
Intel Capital, the investment branch of Intel computer chips, has thrown some money into a social web site called Bragster.com. The site hopes to attract the craziest stunts ever caught on video - for instance, "I bet I can do 15 shots of tequila in 60 minutes." Do it and you can win bragbucks and earn prizes. Oh! I get it! Sort of like Chuckee Cheese except the games include naked, drunk people who record and archive their exposes for all the world to see.
Trend Themes
1. Social Video Challenges - Opportunity for platforms that encourage users to share and compete in crazy stunts captured on video.
2. Gamified Social Networking - Potential for social web sites to offer rewards and prizes for participating in outrageous challenges.
3. User-generated Daredevil Content - Demand for platforms that showcase and reward users for recording and sharing extreme and unconventional acts.
Industry Implications
1. Social Media - Social media platforms can incorporate features to enable users to share daredevil challenges and earn rewards.
2. Entertainment - Opportunity for entertainment companies to create TV shows or online series inspired by user-generated daredevil stunts.
3. Digital Advertising - Advertising agencies can partner with platforms like Bragster.com to sponsor and promote branded challenges and engage with a highly engaged audience.
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