The Diet Pepsi ‘Unpimp Your Body' Ad Blasts Bellies
Amelia Roblin — December 6, 2010 — Lifestyle
References: pepsiproductfacts & adsoftheworld
Designed by the Impact BBDO advertising agency, this Diet Pepsi ‘Unpimp Your Body’ ad promotes enjoying your favorite drink without gaining unwanted bulge.
According to UrbanDictionary.com, to “unpimp” is to “destroy something that has been overly accessorized.” If what the Diet Pepsi ‘Unpimp Your Body’ ad claims is true, drinking this soft drink is a way you can un-accessorize your gut for a more fashionable physique at the beach.
According to UrbanDictionary.com, to “unpimp” is to “destroy something that has been overly accessorized.” If what the Diet Pepsi ‘Unpimp Your Body’ ad claims is true, drinking this soft drink is a way you can un-accessorize your gut for a more fashionable physique at the beach.
Trend Themes
1. Body Positivity Movement - There are opportunities for disruptive innovation in promoting body positivity and embracing diverse body shapes and sizes.
2. Health Conscious Beverages - There is a growing demand for innovative, low-calorie and guilt-free beverage options that cater to health-conscious consumers.
3. Advertising Humor - Incorporating humor and satire in advertising campaigns presents opportunities for disruptive innovation in capturing consumer attention and promoting brand recognition.
Industry Implications
1. Beverage Industry - The beverage industry can explore disruptive innovation in developing innovative, health-conscious drink options that resonate with consumers.
2. Fashion and Apparel Industry - The fashion and apparel industry can tap into the body positivity movement by designing inclusive and fashionable clothing for diverse body types.
3. Advertising and Marketing Industry - The advertising and marketing industry can embrace disruptive innovation by exploring humor and satire in campaigns to engage and resonate with consumers.
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