Glengoyne Debuts a 50-year-old Expression as Its Oldest Whisky to Date
Grace Mahas — November 18, 2020 — Lifestyle
References: thespiritsbusiness
Glengoyne, the Scotch brand, recently unveiled a 50-year-old expression, the brand's oldest whisky to date. One fan will receive a free bottle of the limited-run alcohol by filling out an online ballot with a description of their perfect moment for savoring the 50-year-old whisky with family and friends.
Robbie Hughes, master distiller at Glengoyne, said: “When we first filled hand-selected oak casks with our sweet, fruity, new make spirit back in the late 1960s, The Beatles were only just breaking up, Richard Nixon was US president, and Sesame Street debuted on television. A lot has changed while we’ve been waiting patiently for this unique release.
“At Glengoyne we believe that patience is always rewarded. This year we’ve all had to sacrifice spending time with our loved ones or delay celebrations. That’s why we want to make these moments extra special in 2021 with a memorable whisky that, after waiting so long for just the right moment, is truly ready to be opened and savoured.”
Image Credit: Glengoyne
Robbie Hughes, master distiller at Glengoyne, said: “When we first filled hand-selected oak casks with our sweet, fruity, new make spirit back in the late 1960s, The Beatles were only just breaking up, Richard Nixon was US president, and Sesame Street debuted on television. A lot has changed while we’ve been waiting patiently for this unique release.
“At Glengoyne we believe that patience is always rewarded. This year we’ve all had to sacrifice spending time with our loved ones or delay celebrations. That’s why we want to make these moments extra special in 2021 with a memorable whisky that, after waiting so long for just the right moment, is truly ready to be opened and savoured.”
Image Credit: Glengoyne
Trend Themes
1. Aging Liquor - Expanding the practice of aging liquor to increase its value and improve its flavor profile can provide opportunities for brands to cater to the higher-end market.
2. Limited Edition Releases - Launching limited edition releases can create excitement among brand fans and attract new customers to try out a unique product that can only be obtained for a limited time.
3. Personalized Promotion - Offering personalized promotions, such as a free bottle of the limited-run whiskey for describing the perfect moment for savoring it, can incentivize fans to engage with the brand and share their experiences with others.
Industry Implications
1. Distilleries - Distilleries can offer premium, aged spirits as a way to differentiate their products from the competition and attract high-end, discerning consumers.
2. Luxury Hospitality - Luxury hotels and resorts can incorporate high-end, limited release spirits into their offerings to create unique, memorable experiences for guests and add value to their luxury brand.
3. Online Retail - Online retailers can leverage personalized marketing techniques, such as offering a chance to win a free bottle of spirits for describing a perfect moment, to drive engagement and sales in a highly competitive market.
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