This Program Helps Users Devise a Financial Strategy
Katherine Pendrill — November 24, 2015 — Lifestyle
'Pefin' is a digital platform that helps consumers devise a financial strategy that will deliver the best outcome. Although there is a wealth of financial information available online, it can be difficult for consumers to figure out what strategy is best suited to their individual needs. Pefin uses artificial intelligence to provide consumers with personalized services and tailored financial advice.
Pefin is a digital platform that offers artificially intelligent financial advisors. The smart technology is designed to learn an individual's spending and saving patterns and then provide corresponding advice. If the person's financial situation changes, the program will adapt and offer updated advice. As a result, Pefin allows users to devise a financial strategy that will result in the best outcome.
Pefin ultimately provides an accessible and affordable alternative to hiring a real-life financial advisor.
Pefin is a digital platform that offers artificially intelligent financial advisors. The smart technology is designed to learn an individual's spending and saving patterns and then provide corresponding advice. If the person's financial situation changes, the program will adapt and offer updated advice. As a result, Pefin allows users to devise a financial strategy that will result in the best outcome.
Pefin ultimately provides an accessible and affordable alternative to hiring a real-life financial advisor.
Trend Themes
1. Artificial Intelligence-powered Financial Services - Pefin's use of artificial intelligence to offer personalized financial advice presents opportunities for other financial services to incorporate AI technology.
2. Personalized Financial Planning - Pefin's tailored financial advice based on individual spending and saving patterns can disrupt the traditional financial planning process.
3. Affordable Financial Planning - Pefin's platform offers an affordable alternative to hiring a real-life financial advisor, highlighting opportunities to disrupt the current pricing models of financial planning.
Industry Implications
1. Fintech - FinTech companies can utilize Pefin's approach to AI-powered financial planning to create their own digital platforms and personalized financial services.
2. Financial Planning and Wealth Management - Pefin disrupts traditional wealth management models and offers alternatives for more personalized and affordable financial planning services.
3. Artificial Intelligence - Pefin's use of AI technology in financial planning and personalized advice can be implemented across industries that seek to incorporate AI in their customer-facing services.
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