Hans & Gretel's Playful Packaging Draws from Fairy Tales
Laura McQuarrie — March 19, 2019 — Lifestyle
References: facebook & packagingoftheworld
The packaging for candy is often as bright and eye-catching as its contents but these dessert packaging designs from Hans & Gretel sets itself apart with elements that draw from fairy tales, stories and myths. With a combination of patterns, bold colors and a "more is more" approach, the packaging designs for the candy, ice cream and coffee products help to transport customers to a fantastical imaginary world.
Hans & Gretel created dessert cups that are decorated with long, striped streamer-like attachments and ice cream holders that include practical drip guards that fan out in all directions with a burst of colors and shapes. Even the brand's coffee cups integrate colorful candy details and the playful spirit carried throughout the entire series of designs.
Hans & Gretel created dessert cups that are decorated with long, striped streamer-like attachments and ice cream holders that include practical drip guards that fan out in all directions with a burst of colors and shapes. Even the brand's coffee cups integrate colorful candy details and the playful spirit carried throughout the entire series of designs.
Trend Themes
1. Fantastical Dessert Packaging - There is an opportunity for companies to create dessert packaging that transports customers to a fantastical imaginary world by integrating patterns, bold colors, and a 'more is more' approach.
2. Fairy Tale-inspired Packaging Design - Packaging designs inspired by fairy tales, stories, and myths have the potential to set companies apart from their competitors and capture customers' attention.
3. Playful Packaging Designs - A playful approach to packaging design creates an opportunity to connect with customers on an emotional level and stand out in a crowded market.
Industry Implications
1. Confectionery - Confectionery companies can leverage whimsical packaging designs to enhance the customer experience and differentiate their brand.
2. Frozen Desserts - Frozen dessert companies can integrate practical and colorful details into their packaging to capture the attention of customers and increase brand recognition.
3. Coffee - Coffee companies can draw inspiration from candy and dessert packaging designs to create unique and playful cup designs for their products.
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