The Tim Hortons Seasonal Packaging is Whimsical Yet Minimal
Michael Hemsworth — November 23, 2021 — Marketing
References: timhortons & chewboom
The Tim Hortons seasonal packaging has been unveiled by the brand for the 2021 holiday season to help get patrons in the festive spirit in a decidedly whimsical yet minimalist way. The packaging includes both red and white cups as well as donut boxes that are all emblazoned with simplistic imagery of baked cafe goods, snowmen, reindeer and ornaments. The branding takes a distinctly simple approach to seasonal aesthetics in comparison to other brands and helps to highlight the ways that less can sometimes be more.
The 2021 Tim Hortons seasonal packaging plays on the image of the donut by transforming it into the body of a snowman, a wreath and an ornament for a decidedly on-brand appearance.
Image Credit: Tim Hortons
The 2021 Tim Hortons seasonal packaging plays on the image of the donut by transforming it into the body of a snowman, a wreath and an ornament for a decidedly on-brand appearance.
Image Credit: Tim Hortons
Trend Themes
1. Simplistic Seasonal Branding - Businesses can capitalize on this trend by using minimalist designs to highlight their products during the holiday season.
2. Whimsical Imagery - Companies can incorporate whimsical and playful imagery into their branding to create a festive and enjoyable experience for patrons.
3. Product-based Branding - Incorporating product-based designs into branding can not only highlight specific products but also create a unique and recognizable visual identity for the brand.
Industry Implications
1. Food and Beverage - Restaurants and cafes can use simplistic and product-based branding to highlight seasonal offerings and create a festive atmosphere.
2. Retail - Retail stores can incorporate whimsical and playful imagery into their holiday branding to create a unique and enjoyable shopping experience for customers.
3. Packaging - Packaging companies can work with businesses to create versatile and eye-catching designs that can be used for seasonal promotions and beyond.
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