Great American Cookies & Marble Slab Creamery are Joining Forces
Laura McQuarrie — May 14, 2020 — Business
References: coneandcookie & prnewswire
Fans of ice cream and cookies will be able to delight in a new dessert concept from Great American Cookies and Marble Slab Creamery, which are teaming up for a co-branded experience offering tons of sweet treats. The two brands are coming together in single locations, the first of which is located in Columbia, South Carolina—for the moment, only curbside pick-up and delivery are offered.
The reimagined experience was created based on a grand vision to support storytelling and food theater. In one convenient location, fans of both brands will be able to enjoy creations like Ice Cream Double Doozies and Cookie and Cheesecake Brownie Sundaes. Just as Marble Slab Creamery is known for its free mix-ins, Great American Cookies is extending the same level of customization to its cakes and cookies.
The reimagined experience was created based on a grand vision to support storytelling and food theater. In one convenient location, fans of both brands will be able to enjoy creations like Ice Cream Double Doozies and Cookie and Cheesecake Brownie Sundaes. Just as Marble Slab Creamery is known for its free mix-ins, Great American Cookies is extending the same level of customization to its cakes and cookies.
Trend Themes
1. Co-branded Dessert Concepts - The trend of co-branded dessert concepts creates opportunities for collaboration between different dessert brands, offering unique and exciting sweet treat experiences for customers.
2. Storytelling and Food Theater - The trend of incorporating storytelling and food theater into dessert concepts opens up disruptive innovation possibilities to create immersive and memorable dessert experiences that engage customers on multiple levels.
3. Customization and Personalization - The trend of offering high levels of customization and personalization in desserts provides opportunities for businesses to create unique and tailored experiences for each customer, allowing them to create their own personalized sweet treats.
Industry Implications
1. Dessert Retail - The dessert retail industry can leverage the co-branded dessert concept trend to create partnerships and collaborations between dessert brands, attracting customers with exciting and innovative dessert offerings.
2. Hospitality and Entertainment - The hospitality and entertainment industry can explore the storytelling and food theater trend to create immersive dessert experiences that enhance customer engagement and provide a memorable dining or entertainment experience.
3. Bakery and Confectionery - The bakery and confectionery industry can tap into the customization and personalization trend to offer bespoke options for cakes, cookies, and other sweet treats, appealing to customers who value personalized experiences.
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