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Great American Cookies Turtle Cookies are Arriving for Winter
Michael Hemsworth — January 27, 2025 — Lifestyle
References: greatamericancookies & snackandbakery
The Great American Cookies Turtle Cookies have been announced by FAT Brands as a new baked good created in collaboration with Mars that will provide dessert fans alike with a deliciously textural option to try out. The cookies are infused with Snickers candy bars along with caramel, pecans and a chocolate cookie dough base to achieve a sweet yet textural profile. The cookies are arriving alongside a matching ice cream at Marble Slab Creamery as part of a wider partnership with FAT Brands and Mars.
Senior Director of Marketing at Great American Cookies and Marble Slab Creamer Katie Thoms spoke on the Great American Cookies Turtle Cookies saying, "To start the new year, we are excited to introduce two new sweet treats featuring one of the most beloved candy bars of all time, Snickers. Just like Snickers, Great American Cookies and Marble Slab Creamery are satisfyingly delicious. This partnership speaks to our commitment to innovation and aligning with buzzworthy brands who continue to push the envelope.”
Image Credit: FAT Brands
Senior Director of Marketing at Great American Cookies and Marble Slab Creamer Katie Thoms spoke on the Great American Cookies Turtle Cookies saying, "To start the new year, we are excited to introduce two new sweet treats featuring one of the most beloved candy bars of all time, Snickers. Just like Snickers, Great American Cookies and Marble Slab Creamery are satisfyingly delicious. This partnership speaks to our commitment to innovation and aligning with buzzworthy brands who continue to push the envelope.”
Image Credit: FAT Brands
Trend Themes
1. Collaborative Dessert Innovations - The collaboration between Great American Cookies, Mars, and Marble Slab Creamery exemplifies how brands are creating unique products by combining popular confectionaries with classic baked goods.
2. Textural Fusion Treats - Turtle Cookies introduce a new sensory experience by blending crunchy Snickers pieces with soft cookie dough, catering to consumers seeking multifaceted textures in their desserts.
3. Seasonal Flavor Offerings - The launch of Turtle Cookies for winter highlights a trend where businesses roll out limited-time seasonal products to stimulate demand and refresh consumer interest.
Industry Implications
1. Confectionery Industry - The use of branded confectioneries like Snickers in baked goods demonstrates a growing trend of cross-industry collaborations within the confectionery sector.
2. Bakery Sector - Innovative product development in the bakery sector is thriving as brands incorporate well-known candy bars to create unique offerings that draw in diverse consumer bases.
3. Ice Cream Market - By introducing ice cream flavors that align with cookie launches, brands are leveraging co-branding strategies to expand seasonal product lines in the ice cream market.
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