Ritz-Carlton's Jimmy Choo Cocktail Drinks Are Made for Him & Her
Laura McQuarrie — August 6, 2014 — Marketing
References: ritzcarlton & luxurylaunches
The Lounge & Bar at the Ritz-Carlton now offers designer cocktails specifically designed as "Him & Her" drinks by fashion icon Jimmy Choo. The cocktails take inspiration from the Jimmy Choo Autumn/Winter 2014 collection and are decorated with lavish garnishes that will appease all shoe lovers.
For her, the Jimmy Choo cocktail takes cues from a delicate orchid flower, showing off a vibrant color from a mix of raspberry, vodka, lime and elderflower liqueur. In contrast, the more masculine drink is made from a French herbal liqueur and an 18-year Islay smoky single malt, topped off with vermouth for a taste that's slightly bitter and sweet. For non-drinkers, there's a third cocktail—the Virgintini Berry Cloud, that's just as dreamy.
For her, the Jimmy Choo cocktail takes cues from a delicate orchid flower, showing off a vibrant color from a mix of raspberry, vodka, lime and elderflower liqueur. In contrast, the more masculine drink is made from a French herbal liqueur and an 18-year Islay smoky single malt, topped off with vermouth for a taste that's slightly bitter and sweet. For non-drinkers, there's a third cocktail—the Virgintini Berry Cloud, that's just as dreamy.
Trend Themes
1. Designer Cocktails - Opportunity for creating signature cocktails inspired by fashion brands, catering to consumers looking for unique and trendy drink experiences.
2. Gender-specific Drinks - Potential to develop specialized cocktails targeted at specific genders, diversifying the drink offerings and appealing to a wider range of customers.
3. Luxury Garnishes - Chance to innovate and create visually stunning cocktails by using lavish garnishes, enhancing the overall drinking experience and attracting Instagram-savvy customers.
Industry Implications
1. Hospitality - Hospitality businesses can leverage designer cocktails to elevate their drink menus and provide guests with a unique and luxurious experience.
2. Fashion - Fashion brands can venture into collaborations with bars to create signature cocktails that represent their brand identity and cater to their target audience.
3. Beverage - Beverage companies have the opportunity to introduce new drink concepts and luxury garnishes, elevating their product offerings and appealing to consumers seeking both indulgence and aesthetics.
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