Diageo Has Unveiled Health Warning Labels for Several Brands
Michael Hemsworth — December 18, 2020 — Marketing
References: DRINKiQ & talkingretail
Diageo has announced these new health warning labels in an effort to help consumers when it comes to making choices that suit their lifestyle when it comes to alcohol consumption. The labels will be launched across the Smirnoff, Gordon's Gin, Baileys and Captain Morgan bottles, and clearly explain various information points to consumers about the product. The labels also point drinkers to the DRINKiQ.com website in an effort to help them learn more about the product, alcohol effects and more.
Managing Director at Diageo UK Dayalan Nayager spoke on the new health warning labels saying, "As the UK’s leading spirits producer, we think it is essential that our consumers make informed choices about alcohol. We want to change the way the world drinks for the better, and today’s initiatives are just the first step forward in our long-term global ambition to reach one billion people with messages of moderation over the next ten years.”
Managing Director at Diageo UK Dayalan Nayager spoke on the new health warning labels saying, "As the UK’s leading spirits producer, we think it is essential that our consumers make informed choices about alcohol. We want to change the way the world drinks for the better, and today’s initiatives are just the first step forward in our long-term global ambition to reach one billion people with messages of moderation over the next ten years.”
Trend Themes
1. Health Warning Labels - The trend of incorporating detailed health warning information onto product packaging and labels creates an opportunity for disruptive innovation to improve consumer awareness and responsible consumption.
2. Drink Education - The trend of redirecting consumers to online resources such as DRINKiQ.com creates an opportunity for disruptive innovation in educational platforms on responsible drinking.
3. Consumer Choice Empowerment - The trend of providing consumers with clear information to make informed choices about their alcohol consumption creates an opportunity for disruptive innovation in designing intuitive labeling and packaging for products across different industries.
Industry Implications
1. Beverage - The beverage industry has an opportunity to innovate in designing intuitive and comprehensive labeling for their products in order to create the necessary transparency and empower consumer choice.
2. Healthcare - The healthcare industry has an opportunity to partner with the beverage industry in developing online educational resources and platforms to promote healthy and responsible alcohol consumption habits among consumers.
3. Technology - The technology industry has an opportunity to support the trend of consumer choice empowerment by creating interactive and accessible online platforms to enhance transparency and promote informed decision-making across various industries.
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