DeMaria Meat Packaging Elevates the Image of the Processed Goods
Amelia Roblin — October 12, 2012 — Marketing
References: enricaguilera & thedieline
It's unusual to see animal products wrapped up in anything resembling DeMaria Meat packaging. Instead of transparent plastic pouches and punchy branded bags, the Spanish company strove to enhance the image of its edible goods with a clean, contemporary and refined frame.
Die-cut white envelopes hold the rich red meats and offer consumers a peek at their purchase inside. The window has been shaped by Enric Aguilera Asociados to subtly reference the cut of Iberian ham, but also the base of an acorn. This is the food of the scrumptious livestock. The cap of the oak fruit is a print of the decorative dome of the Salamanca Cathedral, local to the production of the contents of DeMaria Meat packaging.
Die-cut white envelopes hold the rich red meats and offer consumers a peek at their purchase inside. The window has been shaped by Enric Aguilera Asociados to subtly reference the cut of Iberian ham, but also the base of an acorn. This is the food of the scrumptious livestock. The cap of the oak fruit is a print of the decorative dome of the Salamanca Cathedral, local to the production of the contents of DeMaria Meat packaging.
Trend Themes
1. Elevated Food Packaging - Designing upscale packaging for food products could provide a new way for companies to differentiate themselves in the crowded food industry.
2. Die-cut Packaging - Utilizing die-cut packaging techniques in food packaging could create a more visually interesting experience for consumers.
3. Brandless Packaging - Adopting brandless packaging could be a way for companies to shift focus onto the quality of their products rather than relying on marketing.
Industry Implications
1. Food Packaging Industry - Packaging companies could incorporate elevated designs in their products to add value to food companies.
2. Meat Processing Industry - Companies in the meat processing industry can implement die-cut packaging methods to stand out on shelves.
3. Marketing Industry - Marketing firms could offer brandless packaging options as a way for companies to differentiate themselves from competitors.
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