Whistl's Delivery Ad Mashes Up Ballerinas and BMX Riders
Laura McQuarrie — December 15, 2014 — Marketing
References: whistl & prexamples
The holiday season may be all about bringing people from all walks of life together, but this delivery ad from Whistl mashes up two totally unexpected things–BMX and ballet.
The festive rendition of The Nutcracker Suite's Dance of the Sugar Plum Fairy features graceful ballerinas and agile BMX riders spinning, jumping and leaping to the well-known Christmas tune. Although these activities seem worlds apart, they come together beautifully in 'Ballet BMX.' Promoting that its services are based around "delivering something different," this is a clever way for Whistl to show a Christmas classic reinvented in a new way, especially during one of the busiest times of year for online ordering and shipping presents to friends and family members around the world.
The festive rendition of The Nutcracker Suite's Dance of the Sugar Plum Fairy features graceful ballerinas and agile BMX riders spinning, jumping and leaping to the well-known Christmas tune. Although these activities seem worlds apart, they come together beautifully in 'Ballet BMX.' Promoting that its services are based around "delivering something different," this is a clever way for Whistl to show a Christmas classic reinvented in a new way, especially during one of the busiest times of year for online ordering and shipping presents to friends and family members around the world.
Trend Themes
1. Holiday Ad Mashups - Opportunity for brands to create unexpected and captivating mashup ads during the holiday season.
2. Unconventional Pairings - Exploration of combining two unrelated elements in advertising to create a unique and engaging experience.
3. Reinvented Classics - Innovation in reimagining well-known classics to capture attention and create a fresh appeal.
Industry Implications
1. Advertising - Opportunity for advertising agencies to develop innovative campaigns that captivate and surprise audiences.
2. Logistics and Delivery - Potential for delivery companies to showcase their unique and creative approach in promoting their services during the holiday season.
3. E-commerce - Incorporating unconventional and captivating advertising tactics to promote online ordering and shipping during the busy holiday period.
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