Deadhead Rum Features Unique Bottle Designs and Equally Unique Flavor
Justin Lam — April 16, 2018 — Lifestyle
References: deadheadrum & drinkhacker
From a packaging standpoint, Deadhead Rum is definitely something unique. The distillery's unique packaging draws influence from the shrunken heads of the northwestern Amazon headhunters and strikes a balance between morbid and interesting. The brand's first release was a standard aged rum, but the latest incarnation from Deadhead Rum is a dark chocolate-flavored spirit.
The Deadhead Run dark chocolate incarnation offers up exactly what the name promises, as the nose brings aromas of grain, a dusting of cocoa powder and a slight vegetal hint. The palate is semi-sweet with heavy chocolate overtones, alongside hints of vanilla, burnt caramel and slight notes of wine. On the finish, the dark chocolate Deadhead Rum showcases a sweetness as the bitter notes of the chocolate fade into something more candy-like. Bottled at 70 proof, Deadhead Rum's dark chocolate creation is truly something unique and unlike most flavored rums on the market.
The Deadhead Run dark chocolate incarnation offers up exactly what the name promises, as the nose brings aromas of grain, a dusting of cocoa powder and a slight vegetal hint. The palate is semi-sweet with heavy chocolate overtones, alongside hints of vanilla, burnt caramel and slight notes of wine. On the finish, the dark chocolate Deadhead Rum showcases a sweetness as the bitter notes of the chocolate fade into something more candy-like. Bottled at 70 proof, Deadhead Rum's dark chocolate creation is truly something unique and unlike most flavored rums on the market.
Trend Themes
1. Dark-chocolate-flavored Spirits - Opportunity for other spirit brands to incorporate unique and bold flavors into their products, appealing to consumers seeking new taste experiences.
2. Innovative Packaging Design - Potential for new and established brands to experiment with unconventional and attention-grabbing packaging designs that set them apart from competitors and resonate with consumers.
3. Hybrid Alcohol Products - Space for product developers to create interesting and unexpected combinations of liquor and complementary flavors, tapping into consumers' desire for novelty and excitement in their drinking experiences.
Industry Implications
1. Craft Distillery - Opportunity for small-batch distilleries to experiment with unique flavor profiles and packaging designs that appeal to a niche consumer base and stand out in a crowded market.
2. Luxury CPG - Potential for upscale consumer packaged goods brands to incorporate bold and trendy flavors, as well as unconventional packaging, to differentiate themselves and appeal to premium consumers.
3. Restaurant and Bar Industry - Space for innovative cocktail bars and restaurants to showcase unique creations made with dark chocolate-flavored spirits and other hybrid alcohol products, providing a memorable experience for customers.
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