DDB Lotto 649 Campaign Transforms Everyday Items Into Getaway Gear
Amelia Roblin — January 31, 2011 — Marketing
References: ddbcanada & adsoftheworld
I've always wondered what it would feel like to win the lottery, and I'm quite sure this experience is captured perfectly in these DDB Lotto 649 ads.
Designed by the Canadian advertising agency, these transforming prints suggest your average office Joe can go from a cubicle to the Caribbean with a simple purchase of a lottery ticket and a fortuitous pick of the final numbers. As pictured in the DDB Lotto 649 campaign, oxfords transform into flip-flops and a swivel chair becomes a poolside lounger.
Designed by the Canadian advertising agency, these transforming prints suggest your average office Joe can go from a cubicle to the Caribbean with a simple purchase of a lottery ticket and a fortuitous pick of the final numbers. As pictured in the DDB Lotto 649 campaign, oxfords transform into flip-flops and a swivel chair becomes a poolside lounger.
Trend Themes
1. Lottery-inspired Marketing - There is a disruptive innovation opportunity in creating marketing campaigns that inspire people to imagine the possibilities of winning the lottery.
2. Transformational Advertising - Creating an advertising campaign that transforms everyday items into aspirational vacation gear presents a disruptive innovation opportunity.
3. Experiential Marketing - There is a disruptive innovation opportunity in creating marketing campaigns that provide a visual and immersive experience that taps into people's aspirations and emotions.
Industry Implications
1. Advertising - The advertising industry can benefit from creating campaigns that tap into people's aspirations, emotions and imaginations.
2. Lottery - The lottery industry can benefit from partnering with advertisers to create campaigns that inspire people's imagination and promote the possibilities of winning big.
3. Travel and Hospitality - The travel and hospitality industry can benefit from leveraging experiential marketing tactics to showcase their offerings and provide aspirational vacation experiences.
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