DC Entertainment 'We Can Be Heroes' Aims to Fight the Hunger Crisis
Matt Ho — January 27, 2012 — Social Good
References: dcu.blog.dccomics & comicsalliance
The world of comics is looking to help those in need with the new DC Entertainment 'We Can Be Heroes' campaign, which aims to fight the hunger crisis in Africa.
The DC Entertainment 'We Can Be Heroes' campaign is looking to help three main humanitarian aids: Save the Children, International Rescue Committee and Mercy Corps. The goal is to provide food, water and hygiene to families and children who are in critical need of assistance. DC Comics chose the heroes from the Justice League as a way of displaying strength and unity in hopes to inspire the less fortunate. Donations are being accepted through the 'We Can Be Heroes' website. All donations made will be matched by DC Entertainment 100% with 50% of the campaign's merchandise sales donated to the fund.
The DC Entertainment 'We Can Be Heroes' campaign is looking to help three main humanitarian aids: Save the Children, International Rescue Committee and Mercy Corps. The goal is to provide food, water and hygiene to families and children who are in critical need of assistance. DC Comics chose the heroes from the Justice League as a way of displaying strength and unity in hopes to inspire the less fortunate. Donations are being accepted through the 'We Can Be Heroes' website. All donations made will be matched by DC Entertainment 100% with 50% of the campaign's merchandise sales donated to the fund.
Trend Themes
1. Combatting Hunger Crisis - DC Entertainment 'We Can Be Heroes' campaign is providing humanitarian aid to fight the hunger crisis in Africa through their partnership with Save the Children, International Rescue Committee, and Mercy Corps.
2. Inspiring Donations Through Pop Culture - DC Comics is using their popular Justice League heroes to inspire donations in the 'We Can Be Heroes' campaign.
3. Corporate Social Responsibility - DC Entertainment is showcasing their commitment to CSR by matching donations made through their 'We Can Be Heroes' campaign and donating a portion of merchandise sales to the fund.
Industry Implications
1. Entertainment - DC Entertainment is using their platform and popular characters to raise awareness and funds for a humanitarian cause.
2. Non-profit - Non-profit organizations such as Save the Children, International Rescue Committee, and Mercy Corps are partnering with DC Entertainment for their 'We Can Be Heroes' campaign.
3. Consumer Goods - The 'We Can Be Heroes' campaign involves the sale of merchandise, highlighting the potential for consumer goods industries to use their products for a good cause.
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