This David Beckham Unicef Ad Surrounds Violence Against Children
Riley von Niessen — December 6, 2016 — Social Good
References: youtube & adsoftheworld
'Violence marks forever' is the title of a recent David Beckham Unicef UK campaign that reveals just how prevalent violence against children really is, as well as how dangerous it is to their development.
Just over a minute long, the video consists mostly of close-ups on the soccer star's skin. Once the camera has focused on his tattoos, they begin to move, depicting the many different ways in which children are abused. The first case shows a tiny girl trying to sleep, only to be awoken in fear by a menacing figure in her doorway.
Another shows a child inside of a screaming mouth, in relation to the effect emotional abuse can have as well. In addition, the David Beckham Unicef campaign speaks to the violence that's perpetuated in schools, both by teachers and students alike.
Just over a minute long, the video consists mostly of close-ups on the soccer star's skin. Once the camera has focused on his tattoos, they begin to move, depicting the many different ways in which children are abused. The first case shows a tiny girl trying to sleep, only to be awoken in fear by a menacing figure in her doorway.
Another shows a child inside of a screaming mouth, in relation to the effect emotional abuse can have as well. In addition, the David Beckham Unicef campaign speaks to the violence that's perpetuated in schools, both by teachers and students alike.
Trend Themes
1. Tattooed Anti-violence Campaigns - Opportunity for brands to create impactful campaigns using tattoos to raise awareness about various social issues.
2. Utilizing Visual Storytelling in Social Causes - Brands can leverage the power of visual storytelling to address critical social issues and create a deeper impact on the audience.
3. Implementation of Augmented Reality in Social Awareness - Using augmented reality technology in campaigns can enhance engagement and create a more immersive experience for viewers in understanding social issues like violence against children.
Industry Implications
1. Advertising and Marketing - Opportunity for advertising agencies to develop creative campaigns with a focus on social causes using innovative techniques like tattooed storytelling.
2. Non-profit Organizations - Non-profit organizations can leverage tattooed anti-violence campaigns to raise awareness and funds for their cause while engaging with their target audience.
3. Technology and Social Impact - There is a potential for technology companies to collaborate with social impact organizations to develop augmented reality solutions that can effectively address and bring attention to critical social issues.
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