Dark Maltesers Have 30% Less Sugar Than the Original
Michael Hemsworth — June 9, 2022 — Marketing
References: mars & talkingretail
Dark Maltesers are the latest version of the namesake chocolaty malt confection for consumers to try out when looking for a decidedly more mature treat. The product is formulated to capitalize on the popularity of dark chocolate in the UK and features 65% more cocoa than the original. The product also features 30% less sugar than the original to make it suited for consumers seeking out a more permissible indulgence.
Brand Director for Maltesers Leah Dyckes commented on the new Dark Maltesers saying, "We are excited to be extending our Maltesers range to offer fans a new twist on the chocolate malt confections, which we all know and love. We thought it was about time to finally create dark Maltesers, as fans have been requesting us to bring out this flavour for years.”
Brand Director for Maltesers Leah Dyckes commented on the new Dark Maltesers saying, "We are excited to be extending our Maltesers range to offer fans a new twist on the chocolate malt confections, which we all know and love. We thought it was about time to finally create dark Maltesers, as fans have been requesting us to bring out this flavour for years.”
Trend Themes
1. Dark Chocolate Confections - Opportunities to create more snacks in this category that feature high cocoa content with reduced sugar.
2. Permissible Indulgences - Opportunities to offer consumers a wider range of snacks with less sugar but still satisfying their cravings.
3. Consumer Requests - Opportunities to monitor consumer feedback and create new products based on popular vote.
Industry Implications
1. Snack Industry - Opportunities to develop healthier snack options that appeal to a broader audience.
2. Confectionery Industry - Opportunities to create more products with high cocoa content and reduce sugar to target health-conscious consumers.
3. Food Manufacturing Industry - Opportunities to innovate and produce confectionery treats that are both healthy and delicious.
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