Dark Igloo Has Created the World's First Board Game for Bored Children
Tiffany — December 27, 2013 — Pop Culture
References: portfolio.darkigloo & itsnicethat
Created as an attempt to create "a little holiday homage to the must-have toys of our childhood," New York-based ad agency Dark Igloo has brought the masses a hilarious spoof ad to promote 'Bored Game,' the self-proclaimed greatest board game never made.
Inspired by the idea of combining 90s commercials, wizards and a group of creative friends, the game is full of nostalgia. A vast majority of the games were recovered from one of the creative’s attic and the rest were sourced from eBay. Some toys include Hot Shots Electronic Basketball, a GoPro mounted on a slot car, The Technodrome, Mall Madness, Power Glove, Laser Tag, Toe Jam & Earl, Don’t Wake Daddy and all the classics from your childhood.
The game was created using 20 toys and 100 feet of racetrack. The entire structure is a world of nonsense, where the dice is delicious and fields of dragons appear from nowhere. This game will draw you in with excitement and breathless speed, and the wizard assures “you’ll never be bored again.”
Inspired by the idea of combining 90s commercials, wizards and a group of creative friends, the game is full of nostalgia. A vast majority of the games were recovered from one of the creative’s attic and the rest were sourced from eBay. Some toys include Hot Shots Electronic Basketball, a GoPro mounted on a slot car, The Technodrome, Mall Madness, Power Glove, Laser Tag, Toe Jam & Earl, Don’t Wake Daddy and all the classics from your childhood.
The game was created using 20 toys and 100 feet of racetrack. The entire structure is a world of nonsense, where the dice is delicious and fields of dragons appear from nowhere. This game will draw you in with excitement and breathless speed, and the wizard assures “you’ll never be bored again.”
Trend Themes
1. Nostalgic Toy Revival - The trend of bringing back classic toys from previous generations creates opportunities for new iterations of familiar concepts.
2. DIY Board Games - The trend of creating homemade board games showcases innovation in game design and encourages personalized gameplay experiences.
3. Interactive Play Experiences - The trend of incorporating technology into traditional board games opens up possibilities for interactive and immersive play environments.
Industry Implications
1. Toy and Game Manufacturing - The toy and game manufacturing industry can capitalize on the trend of nostalgic toy revivals by creating updated versions of classic toys and board games.
2. Advertising and Marketing - The advertising and marketing industry can disrupt traditional approaches to promoting board games by creating unique and humorous spoof ads that generate buzz.
3. Tech and Gaming - The tech and gaming industry can explore opportunities to incorporate virtual and augmented reality into traditional board games to enhance the interactive play experience.
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