Revolution Gelato Created a Bold New Look for Its Dairy-Free Gelato
Laura McQuarrie — July 19, 2018 — Lifestyle
References: revolutiongelato & instagram
Italian-style ice cream, or gelato, is made with a base of milk and sugar—but Revolution Gelato sets itself apart by sharing dairy-free gelato that's certified organic and "made from plants."
While the brand's line of organic dairy-free gelato is award-winning, Revolution Gelato recently refreshed its packaging with a bold new color scheme and a look that better communicates the selling features of the pints—primarily the organic and dairy-free properties. Across multiple food and beverage categories, a heightened demand for vegan-friendly options is creating opportunities for brands to better align their products with the current desires of consumers.
Even though the packaging has received a fresh new look, Revolution Gelato's decadent French Press Coffee, Darkest Chocolate, Cardamom Spice, Full Throttle Vanilla, Majestic Mango and Orange Cream flavors remain the same that consumers have come to know and love.
While the brand's line of organic dairy-free gelato is award-winning, Revolution Gelato recently refreshed its packaging with a bold new color scheme and a look that better communicates the selling features of the pints—primarily the organic and dairy-free properties. Across multiple food and beverage categories, a heightened demand for vegan-friendly options is creating opportunities for brands to better align their products with the current desires of consumers.
Even though the packaging has received a fresh new look, Revolution Gelato's decadent French Press Coffee, Darkest Chocolate, Cardamom Spice, Full Throttle Vanilla, Majestic Mango and Orange Cream flavors remain the same that consumers have come to know and love.
Trend Themes
1. Vegan-friendly Desserts - Brands in the food and beverage industry can capitalize on consumer demand for vegan-friendly options by developing and promoting plant-based products.
2. Organic and Dairy-free Products - The creation and marketing of organic, dairy-free products across various food and beverage categories highlights opportunities for brands to differentiate themselves and appeal to health-conscious consumers.
3. Bold Packaging Design - Revolution Gelato's packaging update demonstrates the potential for brands to freshen up their look and communicate key selling features to increase product appeal and consumer engagement.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can leverage the trend of vegan-friendly desserts to develop and expand their plant-based product lines to appeal to health-conscious consumers.
2. Organic Products Industry - Producers of organic and dairy-free products have an opportunity to create and market new products to capitalize on the current trend of health-conscious consumption and appeal to consumers interested in ethical eating.
3. Packaging Industry - The demand for updated, bold, and informative packaging design presents opportunities for businesses in the packaging industry to offer innovative and sustainable solutions to food and beverage companies that align with consumer interests and preferences.
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