Umbro's 'Bumpy' Silhouette is a Popular Drop in South Korea
References: umbro.co.kr & hypebeast
The retro dad sneaker is commemorated in a contemporary silhouette by English sportswear label Umbro. The Bumpy features a chunky sole that is available in all-black or all-white with subtle hits of color on the heels and the sides. The Bumpy also sports a leather upper with strategic mesh paneling.
Umbro styles its new model with high-waisted denim, bold fabric belts, tracksuits and branded white T-shirts. The overall look reminds millennials of their dads in the 90s and perhaps the nostalgic factor of the dad sneaker, styled with the excessively retro outfit, is contained within childhood memories.
The Bumpy dad sneaker dropped exclusively in South Korea on March 9th. Its timeless design, chunky exterior and accessible colorway caused it to sell out in just three days.
Umbro styles its new model with high-waisted denim, bold fabric belts, tracksuits and branded white T-shirts. The overall look reminds millennials of their dads in the 90s and perhaps the nostalgic factor of the dad sneaker, styled with the excessively retro outfit, is contained within childhood memories.
The Bumpy dad sneaker dropped exclusively in South Korea on March 9th. Its timeless design, chunky exterior and accessible colorway caused it to sell out in just three days.
Trend Themes
1. Retro Sneaker Trend - The popularity of Umbro's 'Bumpy' silhouette in South Korea indicates a resurgence of interest in retro dad sneakers.
2. Nostalgia-inspired Fashion Trend - The popularity of the Bumpy dad sneaker styled with excessively retro outfits indicates a trend towards nostalgia-inspired fashion.
3. Athleisure Trend - The popularity of the Bumpy dad sneaker paired with tracksuits and branded white T-shirts indicates a trend towards athleisure fashion.
Industry Implications
1. Sportswear Industry - Umbro's success with the Bumpy dad sneaker highlights a potential opportunity for sportswear companies to tap into the retro sneaker trend.
2. Fashion Industry - The trend towards nostalgia-inspired fashion and athleisure wear presents an opportunity for fashion brands to create clothing that caters to this aesthetic.
3. Marketing Industry - The success of the Bumpy dad sneaker with millennial consumers suggests a potential opportunity for marketing agencies to craft campaigns centered around nostalgic references and retro aesthetics.
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