Balenciaga Unviels New Phantom Sneaker for Its 'City Series'
Niko Pajkovic — January 11, 2022 — Fashion
References: balenciaga & hypebeast
Luxury fashion label Balenciaga has announced the launch of its global 'City Series' within which comes a brand new sneaker dubbed the Phantom.
Boasting a sleek, minimalist design, the Phantom will arrive in six striking colorways: white, black, washed white, washed black, washed yellow, and washed pink. As for its construction, the new sneaker will consist of a mono-color mesh that draws inspiration from the brand's old-school 2000s-era running shoes. In addition, the mesh uppers are overlayed with fabric pieces that give the body shape, while the toes feature a debossed sizing.
Other notable features of the new silhouette include Balenciaga branding on the mid-panel, embroidery on the heel, and the new Phantom logo tongue and sole.
Image Credit: Balenciaga
Boasting a sleek, minimalist design, the Phantom will arrive in six striking colorways: white, black, washed white, washed black, washed yellow, and washed pink. As for its construction, the new sneaker will consist of a mono-color mesh that draws inspiration from the brand's old-school 2000s-era running shoes. In addition, the mesh uppers are overlayed with fabric pieces that give the body shape, while the toes feature a debossed sizing.
Other notable features of the new silhouette include Balenciaga branding on the mid-panel, embroidery on the heel, and the new Phantom logo tongue and sole.
Image Credit: Balenciaga
Trend Themes
1. Minimalist Sneakers - The rise of minimalist sneaker designs creates opportunities for luxury fashion brands to elevate this trend with innovative and unique designs.
2. Washed Colorways - Fashion brands can disrupt the market by experimenting with unique and unconventional color palettes, such as Balenciaga's washed yellow and washed pink options for their Phantom sneaker.
3. Debossed Sizing - Debossed sizing on the toes of sneakers provides a unique and subtle way for luxury fashion brands to incorporate branding while also providing functional elements for consumers.
Industry Implications
1. Luxury Fashion - Luxury fashion brands have the opportunity to innovate and disrupt the market with unique and unconventional designs, such as Balenciaga's Phantom sneaker for their 'City Series.'
2. Athletic Footwear - Innovative features, such as the debossed sizing on the toes of Balenciaga's Phantom sneaker, can provide functional benefits for consumers and present opportunities for athletic footwear brands to enhance their products.
3. Streetwear - The sleek and minimalist design of Balenciaga's Phantom sneaker aligns well with the aesthetics of streetwear and presents opportunities for brands in this market to experiment with new colorways and design features.
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