CUUP's Citrine Line is Size Inclusive and Body Positive
Ellen Smith — September 1, 2020 — Fashion
Staying comfortable without sacrificing one's aesthetic just got easier thanks to CUUP's Citrine line, which offers a comfy-chic aesthetic that's amplified by the summery colorway.
The line features bras and underwear that arrive in a subtle yellow tone described as lemonade-like. The line features two bras, Balconette and the Plunge, which offer cup sizes that range from A to H. In addition to the bra, this collection also includes panties and other silhouettes including underwear with fuller coverage and high-waisted briefs that arrive in sizing between extra small and extra large. CUUP quickly rose to be a consumer favorite for their inclusive sizing, body positive messaging, and incredibly comfortable undergarments.
The Citrine colorway is available at CUUP's online store.
Image Credit: Citrine
The line features bras and underwear that arrive in a subtle yellow tone described as lemonade-like. The line features two bras, Balconette and the Plunge, which offer cup sizes that range from A to H. In addition to the bra, this collection also includes panties and other silhouettes including underwear with fuller coverage and high-waisted briefs that arrive in sizing between extra small and extra large. CUUP quickly rose to be a consumer favorite for their inclusive sizing, body positive messaging, and incredibly comfortable undergarments.
The Citrine colorway is available at CUUP's online store.
Image Credit: Citrine
Trend Themes
1. Size Inclusive Intimate Wear - The trend towards size-inclusivity in intimate wear offers opportunities for disruptive innovation in the design and production of bras and underwear.
2. Comfort-focused Aesthetics - The trend towards comfortable-chic aesthetic showcases potential for disruptive innovation in the design and marketing of intimate wear focusing on comfort and style.
3. Pastel Colorways in Intimate Wear - The trend towards pastel colorways in intimate wear presents disruptive innovation opportunities for designers and manufacturers to expand their offerings and cater to diverse consumer preferences.
Industry Implications
1. Intimate Wear - The intimate wear industry has room for disruptive innovation to offer size-inclusive and comfortable yet stylish undergarments.
2. Fashion - Fashion industries can benefit from disruptive innovation by prioritizing comfort-focused designs with a wide range of sizes and inclusive messaging.
3. E-commerce - E-commerce industries can benefit from disruptive innovation by expanding their offerings to include a wider range of sizes and styles in intimate wear, catering to diverse consumer preferences.
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