Yummie Shapewear Debuts New Spring Colors and a New Silhouette
The new Spring styles include two great thong back bodysuits, the Hailey Plunging Neck and the One Shoulder, and the Kelly High Neck Longline Bra Top, which features knit-in engineered bust support and adjustable straps. The new Spring colors — 'Pink Cashmere,' 'Peach Echo,' 'Aqua,' and 'Tender Yellow' — will be featured in the ultralight seamless and comfortably curved shaping bottoms, three bralettes, and the Shaping Camisole. Some exceptional Spring color stripes are also being added to the Ruby Scoop Neck Thong Back and the Tank Full Back bodysuits. At the same time, the faux leather fabric, so popular in Yummie leggings, will now be available in multiple colors in the Mel Biker Short.
“Every Yummie style is designed to make women look and feel great, no matter where they are and what they are doing. We were the first to offer everyday, comfortable shapewear, and as we have expanded into other categories, comfort has remained paramount to everything we do,” says Alicia Burns, Yummie VP of Design and Merchandising. “We celebrate women’s diverse body shapes because we know that the most important feeling a woman can have at any age is confidence.”
Image Credit: Yummie Shapewear
“Every Yummie style is designed to make women look and feel great, no matter where they are and what they are doing. We were the first to offer everyday, comfortable shapewear, and as we have expanded into other categories, comfort has remained paramount to everything we do,” says Alicia Burns, Yummie VP of Design and Merchandising. “We celebrate women’s diverse body shapes because we know that the most important feeling a woman can have at any age is confidence.”
Image Credit: Yummie Shapewear
Trend Themes
1. Spring-ready Shapewear - Opportunity for shapewear companies to design new Spring collections in vibrant colors and unique silhouettes
2. Ultralight Seamless Shaping - Development of ultralight seamless shaping garments for maximum comfort during everyday wear
3. Faux Leather Fabric - Innovative fabric usage for shapewear products, specifically the incorporation of faux leather fabric
Industry Implications
1. Fashion - Fashion industry can benefit from the introduction of new Spring collections in shapewear
2. Textile and Apparel Manufacturing - Textile industry can innovate and experiment with ultralight seamless and faux leather fabric for shapewear products
3. E-commerce - Opportunity for e-commerce businesses to sell shapewear products in vibrant colors and unique silhouettes made with innovative fabrics
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