Alec Baldwin Says I Have a Nice Ass
Angela Lowe — January 5, 2007 — Art & Design
References: 30rock.nbc & gushmagazine
Remember the Personalized Phone Calls from Samuel Jackson? Well, now Alec Baldwin is sending custom phone calls, only his are a little more creepy. In fact, he phoned me and told me that I have a nice ass.
Implications - This isn't the first time that clever companies have used these kinds of quirky phone recordings to generate buzz about a product or show, but it's nevertheless just the kind of move that would resonate with a wide audience. As 30 Rock develops from a fledgling NBC show into a major franchise, quirky marketing endeavors such as this one help to establish and enhance its identity in an otherwise crowded industry.
Implications - This isn't the first time that clever companies have used these kinds of quirky phone recordings to generate buzz about a product or show, but it's nevertheless just the kind of move that would resonate with a wide audience. As 30 Rock develops from a fledgling NBC show into a major franchise, quirky marketing endeavors such as this one help to establish and enhance its identity in an otherwise crowded industry.
Trend Themes
1. Custom Phone Calls - Disruptive innovation opportunity: Creating personalized phone calls for marketing purposes to generate buzz and enhance brand identity.
2. Quirky Marketing - Disruptive innovation opportunity: Utilizing unconventional and quirky marketing strategies to stand out in a crowded industry.
3. Enhancing Brand Identity - Disruptive innovation opportunity: Finding unique ways to establish and enhance brand identity in a highly competitive market.
Industry Implications
1. Entertainment - Disruptive innovation opportunity: Incorporating personalized phone calls and quirky marketing strategies to promote TV shows and movies.
2. Advertising - Disruptive innovation opportunity: Using customized phone calls as a novel advertising technique to capture audience attention and create memorable brand experiences.
3. Digital Marketing - Disruptive innovation opportunity: Leveraging personalized phone calls as a creative digital marketing tool to engage customers and build brand loyalty.
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