Eloquii is Offering a More Personalized Shopping Experience
Ellen Smith — July 18, 2018 — Tech
The plus-size fashion retailer Eloquii has partnered with Snap + Style Business to offer its shoppers a curated shopping campaign that adds a much-needed touch of personalization to online shopping experiences.
The curated experience bridges the online and offline shopping worlds, allowing employees to reach out to consumers while offering the consumer the opportunity to effortlessly browse items that might appeal to them. According to Anna Jenson, the co-founder of Snap + Style Business, “Personalisation is top of mind for most retailers today. The consumer and the shopping experience has shifted with advancements in technology. Retailers must adapt and change in order to stay relevant and continue to be a player. Adopting new technologies that not only engage the consumer, but the retailer’s existing assets, including its store associates, is the first step.”
The curated experience bridges the online and offline shopping worlds, allowing employees to reach out to consumers while offering the consumer the opportunity to effortlessly browse items that might appeal to them. According to Anna Jenson, the co-founder of Snap + Style Business, “Personalisation is top of mind for most retailers today. The consumer and the shopping experience has shifted with advancements in technology. Retailers must adapt and change in order to stay relevant and continue to be a player. Adopting new technologies that not only engage the consumer, but the retailer’s existing assets, including its store associates, is the first step.”
Trend Themes
1. Personalized Shopping - The trend of personalized shopping experiences is growing, offering opportunities for retailers to bridge the online and offline worlds.
2. Curated Shopping Campaigns - More retailers are partnering with companies like Snap + Style Business to offer curated shopping campaigns to their customers to make online shopping more personalized.
3. Adoption of New Technologies - Retailers are adopting new technologies, such as personalized shopping campaigns and engaging store associates, to stay relevant and remain competitive in the market.
Industry Implications
1. Fashion Retail - Online fashion retailers can benefit from offering personalized shopping experiences to their customers through curated shopping campaigns.
2. Technology - Technology companies can develop new tools and platforms that enable retailers to bridge the online and offline shopping worlds and make the shopping experience more personalized.
3. Retail Associates - Retail associate training and development companies can offer solutions to retailers to train and engage store associates in personalized shopping campaigns to increase customer satisfaction.
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