The Reflets de France Packaging Features Photos of Farmers
Michael Hemsworth — December 30, 2016 — Lifestyle
References: reflectionstudio.fr & packageinspiration
Food in all varieties would not be possible without the hard work of farmers, so Reflets de France aims to put a focus on culinary heritage by putting the farmer in the spotlight. Each of the Reflets de France products is outfitted with the imagery of the farmer who produced the ingredients to create it. This helps to create a connection between the consumer and the food product to remind them of the hard work that's involved in getting it grown, prepared and delivered to them.
In a market growing with prepackaged foods, the Reflets de France branding that focuses on French culinary heritage is a distinctly important reflection of how brands are shifting to create a more wholesome and authentic connection with consumers.
In a market growing with prepackaged foods, the Reflets de France branding that focuses on French culinary heritage is a distinctly important reflection of how brands are shifting to create a more wholesome and authentic connection with consumers.
Trend Themes
1. Culinary Heritage Branding - More brands may begin to focus on the heritage and story behind their products, creating a deeper connection with consumers.
2. Farmer-focused Packaging - Other food brands may follow in Reflets de France's footsteps and feature the farmers who produce their ingredients on their packaging, creating a powerful connection between the consumer and the supply chain.
3. Authenticity and Transparency - Consumers may start to demand more transparency and authenticity from the brands they buy from, leading to a shift towards more genuine and honest marketing tactics.
Industry Implications
1. Food Packaging - Food packaging industry professionals may see an uptick in demand for designs that feature the people and stories behind the products, as well as sustainable and eco-friendly materials.
2. Agriculture - Farmers and agricultural workers may benefit from increased recognition and demand for products that emphasize their role in the food supply chain.
3. Marketing and Advertising - Marketing and advertising professionals may need to adapt to a changing consumer landscape where authenticity, transparency, and storytelling take center stage.
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