Imo's Pizza Has Debuted a New Handheld CrunchImos Creation
Katherine Pendrill — January 13, 2025 — Lifestyle
References: pizzamarketplace
Imo's Pizza is offering a new way for consumers to enjoy pizza on the go with the debut of its CrunchImos handheld pizzas in three flavor options.
For those unfamiliar, CrunchImos are essentially loaded, folded, and baked pizza pockets that can be enjoyed with one hand. As Nichole Carpenter, Director of Marketing for Imo's Pizza explains, "We took everything our fans love about Imo's and crunched it up a notch — literally. These are a fun addition to our classic menu and the perfect way to get everything you love about Imo's in a handheld treat." Customers can enjoy this innovative pizza creation in three different flavor options – Double Pepperoni, Chicken Bacon Ranch, and Buffalo Chicken – as well as a gluten-free cauliflower crust option.
Image Credit: Imo's Pizza
For those unfamiliar, CrunchImos are essentially loaded, folded, and baked pizza pockets that can be enjoyed with one hand. As Nichole Carpenter, Director of Marketing for Imo's Pizza explains, "We took everything our fans love about Imo's and crunched it up a notch — literally. These are a fun addition to our classic menu and the perfect way to get everything you love about Imo's in a handheld treat." Customers can enjoy this innovative pizza creation in three different flavor options – Double Pepperoni, Chicken Bacon Ranch, and Buffalo Chicken – as well as a gluten-free cauliflower crust option.
Image Credit: Imo's Pizza
Trend Themes
1. On-the-go Food Innovations - The creation of convenient, handheld meals like CrunchImos caters to busy lifestyles by offering portable and easy-to-consume options.
2. Diversified Pizza Offerings - Expanding traditional pizza menus to include unique flavor combinations and formats like folded pockets allows businesses to attract adventurous foodies.
3. Gluten-free Food Expansion - Providing gluten-free crust options for new products taps into the growing demand for inclusive food offerings that accommodate dietary restrictions.
Industry Implications
1. Fast-casual Dining - The fast-casual dining industry can capitalize on the trend of portable and quick meals to enhance customer satisfaction and convenience.
2. Food Innovation and Development - Innovations in food formats and flavors create opportunities for companies within the food sector to reinvigorate classic products.
3. Health-conscious Food Products - The increasing consumer focus on health-conscious eating drives the need for industries to incorporate gluten-free and alternative ingredient options into their offerings.
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