Taco Bell is Testing a New Mexican Pizza Crunchwrap in Oklahoma
Katherine Pendrill — June 23, 2018 — Lifestyle
References: brandeating
Taco Bell has a reputation for remixing many of its most popular dishes and now the chain is going a step further by combining its Mexican Pizza with its Crunchwrap Supreme to create the Mexican Pizza Crunchwrap.
Just as the name suggests, the Mexican Pizza Crunchwrap combines two of Taco Bell's signature menu items in one. Essentially, the dish consists of a Mexican Pizza stuffed inside of a Crunchwrap Supreme. More specifically, a hexagonally-folded flour tortilla is stuffed with warm nacho cheese sauce and two Mexican pizza shells layered with seasoned beef, refried beans, Mexican pizza sauce, diced tomatoes, and a shredded three-cheese blend. The result is a monstrous dish, bursting with Tex-Mex flavors.
Currently in the testing phase in Oklahoma City, Oklahoma, the dish demonstrates Taco Bell's efforts to experiment with some of its existing bestsellers.
Image Credit: Taco Bell.
Just as the name suggests, the Mexican Pizza Crunchwrap combines two of Taco Bell's signature menu items in one. Essentially, the dish consists of a Mexican Pizza stuffed inside of a Crunchwrap Supreme. More specifically, a hexagonally-folded flour tortilla is stuffed with warm nacho cheese sauce and two Mexican pizza shells layered with seasoned beef, refried beans, Mexican pizza sauce, diced tomatoes, and a shredded three-cheese blend. The result is a monstrous dish, bursting with Tex-Mex flavors.
Currently in the testing phase in Oklahoma City, Oklahoma, the dish demonstrates Taco Bell's efforts to experiment with some of its existing bestsellers.
Image Credit: Taco Bell.
Trend Themes
1. Hybrid Fast Food Offerings - Other fast food chains may take inspiration from Taco Bell's trend of combining their signature dishes to create entirely new products.
2. Tex-mex Fusion Cuisine - Restaurants may explore new ways of merging Mexican and Texan cuisine to offer their own unique creations.
3. Customizable Fast Food Offerings - Fast food chains may introduce more customizable options for customers to create their own unique dishes in the same vein as Taco Bell's menu items.
Industry Implications
1. Fast Food Industry - Fast food chains may innovate with new food combinations and customizable options in order to keep up with consumer demand.
2. Mexican Cuisine Industry - Mexican cuisine restaurants may introduce more unique and creative dishes that incorporate elements of Texan cuisine.
3. Convenience Food Industry - Convenience stores and gas stations with food options may consider offering more unique and customizable food choices to attract customers.
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