Pokeworks is Prototyping a Cruise-Thru Lane for Mobile Order Pick-Ups
Laura McQuarrie — January 6, 2021 — Lifestyle
References: pokeworks & prnewswire
Pokeworks is announcing the first-ever Cruise-Thru Lane as an innovative new mobile order pick-up lane to support guests on the go. With this new way to pick up meals from the poke brand, customers benefit from being able order ahead and pick up their meals without having to leave their vehicle. Pokeworks notes that the "Cruise-Thru Lane is not the traditional drive-thru model, but rather the authentic design, which pays tribute to the brand's Hawaiian-inspired roots."
To serve convenience-driven consumers, Pokeworks is debuting the first Cruise-Thru Lane in Knoxville, Tennessee in the spring and plans to implement the concept in suburban areas to support the changing ways that people are ordering and picking up their food in a safe way with minimal contact during the pandemic and beyond.
Image Credit: Pokeworks
To serve convenience-driven consumers, Pokeworks is debuting the first Cruise-Thru Lane in Knoxville, Tennessee in the spring and plans to implement the concept in suburban areas to support the changing ways that people are ordering and picking up their food in a safe way with minimal contact during the pandemic and beyond.
Image Credit: Pokeworks
Trend Themes
1. Mobile Order Pick-up Lanes - The implementation of mobile order pick-up lanes in suburban areas can streamline the ordering and pick-up process, catering to consumers who prioritize convenience.
2. Drive-thru Alternatives - The Cruise-Thru Lane introduces a non-traditional drive-thru model and provides an opportunity for restaurants to innovate the way they serve customers on-the-go.
3. Contactless Dining Experience - The Cruise-Thru Lane addresses health and safety concerns during the pandemic by offering a minimized contact dining experience.
Industry Implications
1. Fast Food Restaurants - Fast food restaurants can explore the Cruise-Thru Lane to boost convenience and offer contactless alternatives in the post-pandemic world.
2. Casual Dining Chains - Casual dining chains can take inspiration from the Cruise-Thru Lane to provide a more comfortable and seamless dining experience for their customers.
3. Retail Industry - The use of mobile order pick-up lanes can provide an opportunity for retail stores to offer a more streamlined and contactless shopping experience for customers.
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