Marina Cat Makes Cat Treats with Cell-Cultivated Fish
Laura McQuarrie — August 24, 2023 — Lifestyle
References: cultfoodscience & theglobeandmail
Marina Cat is a hybrid cell-cultivated pet food brand for cats from CULT Food Science Corp. and Umami Bioworks that satisfies pets' love of fish without the need for fishing. Marina Cat blends cultivated ocean snapper with Bmmune for a treat that's savory, high in protein and low in calories. This first-of-its-kind snack is rich in omegas to support the health of cats and kittens alike.
The increasing demand for alternative protein sources in pet food and treats mirrors shifts in changing pet owner preferences, pushing brands to explore innovative options like cell-cultured proteins that align with evolving consumer values. By offering these novel protein choices, brands are addressing the desire of pet owners to provide their companions with nutritionally rich and sustainable options that resonate with their own dietary and lifestyle choices.
The increasing demand for alternative protein sources in pet food and treats mirrors shifts in changing pet owner preferences, pushing brands to explore innovative options like cell-cultured proteins that align with evolving consumer values. By offering these novel protein choices, brands are addressing the desire of pet owners to provide their companions with nutritionally rich and sustainable options that resonate with their own dietary and lifestyle choices.
Trend Themes
1. Alternative Protein Sources in Pet Food - The increasing demand for alternative protein sources in pet food and treats mirrors shifts in changing pet owner preferences, pushing brands to explore innovative options like cell-cultured proteins that align with evolving consumer values.
2. Cell-cultured Proteins for Pet Treats - By offering these novel protein choices, brands are addressing the desire of pet owners to provide their companions with nutritionally rich and sustainable options that resonate with their own dietary and lifestyle choices.
3. Sustainable and Nutritional Pet Treats - Pet food brands are developing cell-cultivated pet treats, like Marina Cat's fish blend, that are savory, high in protein, low in calories, and rich in omegas to support the health of cats and kittens alike.
Industry Implications
1. Pet Food Manufacturing - The pet food manufacturing industry is exploring the use of alternative protein sources like cell-cultured proteins to meet the evolving preferences of pet owners.
2. Biotechnology - Biotechnology companies like Umami Bioworks are partnering with pet food brands to develop cell-cultured proteins for use in pet treats.
3. Health and Wellness - The health and wellness industry is seeing growth in the development of sustainable and nutritionally rich pet treats that align with the dietary and lifestyle choices of pet owners.
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