Crown Royal's Crown Royal Peach is a Sweet Limited-Edition Whisky
Laura McQuarrie — February 13, 2019 — Lifestyle
References: crownroyal & prnewswire
Crown Royal introduced Crown Royal Peach as a limited-edition flavored whisky that shares the taste of fresh Georgia peaches in the same smooth format that the brand has come to be associated with.
The new release is touted as an "easy-sipping whisky" that will be especially ideal for enjoying during the warm days of spring and summer—Crown Royal suggests sipping it on the rocks or mixing it with iced tea. To help consumers get the most enjoyment out of the whisky's notes of vanilla, warm spice and oak, Crown Royal created a recipe for Crown Royal Peach Cocktails that details mixing Crown Royal Peach with iced tea and a slice of lemon or peach, or a Royal Peach Fizz with orange juice, champagne and a refreshing mint sprig.
The new release is touted as an "easy-sipping whisky" that will be especially ideal for enjoying during the warm days of spring and summer—Crown Royal suggests sipping it on the rocks or mixing it with iced tea. To help consumers get the most enjoyment out of the whisky's notes of vanilla, warm spice and oak, Crown Royal created a recipe for Crown Royal Peach Cocktails that details mixing Crown Royal Peach with iced tea and a slice of lemon or peach, or a Royal Peach Fizz with orange juice, champagne and a refreshing mint sprig.
Trend Themes
1. Flavored Whisky - There is an opportunity to create new flavors that appeal to a wider audience, especially during warmer seasons.
2. Limited-edition Releases - Businesses can use the concept of limited-edition releases to drum up hype and excitement around a product.
3. Cocktail Recipes - Capitalizing on cocktail recipes that showcase a specific brand creates opportunities to highlight the unique flavors of the product.
Industry Implications
1. Alcohol - There are opportunities for alcohol companies to create new and exciting flavors that can be marketed to target more diverse audiences.
2. Hospitality - Bars and restaurants can create signature cocktail recipes that highlight specific brands and draw in customers looking for new and unique experiences.
3. Event Planning - Event planners can incorporate limited-edition releases into their events to add a sense of exclusivity and excitement for attendees.
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