Stitch Gawd is a Business That Relies on a Creative Bartering System
Kalin Ned — December 14, 2018 — Pop Culture
References: stitchgawd
Cross stitch fashion has been gaining traction — from the contemporary streetwear scene to showbiz. Emma Mckee, the founder of Stitch Gawd, however, is an entirely different animal. The skilled artisan produces intricate one-of-a-kind pieces but doesn't accept money. To cop an Emma Mckee original, one has to submit to the bartering system.
Based in Chicago, the creative is gaining popularity due to her work with renowned contemporary artists like Chance the Rapper, local street artist JC Rivera and the like. Thus, her cross stitch fashion pieces became tightly knit with the hip-hop community in Chicago and beyond.
Mckee is exceptionally choosy about who she produces work for. She only makes pieces for creatives she admires, adding yet another layer of authenticity. The artisan trades her incredible cross stitch fashion pieces for things like song features, beats, and visual arts. Each composition is added to the upcoming 'Stitch Tape' — a project that offers an in-depth and immersive experience of Chicago's "endless artistic talent."
Based in Chicago, the creative is gaining popularity due to her work with renowned contemporary artists like Chance the Rapper, local street artist JC Rivera and the like. Thus, her cross stitch fashion pieces became tightly knit with the hip-hop community in Chicago and beyond.
Mckee is exceptionally choosy about who she produces work for. She only makes pieces for creatives she admires, adding yet another layer of authenticity. The artisan trades her incredible cross stitch fashion pieces for things like song features, beats, and visual arts. Each composition is added to the upcoming 'Stitch Tape' — a project that offers an in-depth and immersive experience of Chicago's "endless artistic talent."
Trend Themes
1. Cross Stitch Fashion - Opportunity for artists and designers to explore the integration of cross stitch techniques in contemporary fashion.
2. Creative Bartering System - Potential for businesses to adopt alternative methods of exchange, such as bartering, to create unique value propositions and foster authentic relationships.
3. Collaborative Art Projects - Emerging trend of artists collaborating across various disciplines to create immersive experiences, fostering a sense of community and showcasing diverse talent.
Industry Implications
1. Fashion - Disruptive innovation opportunity for fashion brands to incorporate traditional craft techniques like cross stitch into their designs, attracting a new audience and offering unique products.
2. Music - Potential for musicians and artists to collaborate with cross stitch artisans, exchanging their creative products for music-related services, generating unique artistic expressions and fostering cross-genre collaborations.
3. Visual Arts - Opportunity for visual artists to explore the integration of cross stitch into their artwork, creating mixed-media pieces that merge traditional craftsmanship with contemporary art forms.
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