DUO-HUE by Amelia Ayerst is a Multilayered Digital Embroidery Stitch
Elena Rahman — June 7, 2021 — Art & Design
References: duohue & design-milk
DUO-HUE by Amelia Ayerst combines craft and technology to create beautiful embroidered designs. The uniquely designed embroidery stitch was developed at the Royal College of Art. Its multilayered stitch combines complementary colors and varying stitch densities to create a color-morphing textile effect.
The color illusion textiles make up DUO-Hue's collection of cushions in various designs, shapes, and sizes. In addition, consumers can make their own color grids and patterns using available textile floating frames for completing unique home decor elements. One-of-a-kind wall hanging pieces are also available from this collection, as well as a cube-shaped embroidered footstool.
Amelia Ayerst explains that she has "always been fascinated with color." and "Whilst studying at RCA, [she] was focused on the nature of color and how to create color illusions through [her] work."
Image Credit: Design Milk
The color illusion textiles make up DUO-Hue's collection of cushions in various designs, shapes, and sizes. In addition, consumers can make their own color grids and patterns using available textile floating frames for completing unique home decor elements. One-of-a-kind wall hanging pieces are also available from this collection, as well as a cube-shaped embroidered footstool.
Amelia Ayerst explains that she has "always been fascinated with color." and "Whilst studying at RCA, [she] was focused on the nature of color and how to create color illusions through [her] work."
Image Credit: Design Milk
Trend Themes
1. Multilayered Embroidery Stitches - Opportunity for disruptive innovation in digital embroidery machines that can create multilayered stitches for a color-morphing textile effect.
2. User-customizable Home Decor - Opportunity for disruptive innovation in the creation of textile floating frames that enable consumers to create their own color grids and patterns for unique home decor elements.
3. Color Illusion Textiles - Opportunity for disruptive innovation in the textile industry to create new products with color illusion designs and patterns.
Industry Implications
1. Textile Industry - Opportunity for disruptive innovation in the creation of new products that feature the unique multilayered embroidery stitch designed by DUO-HUE.
2. Home Decor Industry - Opportunity for disruptive innovation in the creation of new products that enable consumers to customize their own color grids and patterns for home decor elements.
3. Embroidery Machine Manufacturing Industry - Opportunity for disruptive innovation in the manufacturing of embroidery machines that can create multilayered stitches to achieve a color-morphing textile effect.
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