The Mr. Potato Head Transformer, 'Optimash Prime'
Jeremy Gutsche — June 10, 2007 — Pop Culture
The revival of the Transformers proves that toys from the 80s can make a comeback... So it seems fitting that Mr. Potato Head should find his way back into mainstream culture. In this case, Mr. P is making his return as a cross promotional toy. As Amazon describes, "He's more than meets the fry! Optimash Prime is a vegetable in disguise, and he's ready to do battle with the evil potatoes from Cybertron! This fun toy includes all the parts you need to make your own wacky Mr. Potato Head version of the world-famous Autobot leader, Optimus Prime."
Trend Themes
1. Revived Retro Toys - The successful return of classic toys presents new opportunities for cross-promotional collaborations.
2. Vegetable Transformation Toys - Transforming vegetable toys may be the next big thing in children's toys.
3. Customizable Toy Characters - The popularity of Mr. Potato Head and other customizable toy characters offers potential for further innovation in customizable toy design.
Industry Implications
1. Toy Industry - The toy industry can benefit from cross-promotional collaborations and the revival of retro toys.
2. Food Industry - The success of the Optimash Prime toy highlights potential opportunities for the food industry to create new products based on vegetable transformation toys.
3. Design Industry - Customizable toy characters offer potential for the design industry to create innovative, user-driven toy designs.
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