The Bitmoji TV Series Puts a User's Avatar in the Leading Role
Laura McQuarrie — December 30, 2019 — Art & Design
In Snapchat, users are able to create a Bitmoji in their likeness and customize the virtual avatar's clothing to match their style—and in 2020, users can look forward to being the star of their very own Bitmoji TV series. Snap has teased a Bitmoji TV series for Discover that will give Snapchat users the power to see themselves and their friends as the stars of digital shows. The stories will see users take on secret missions, become zombies, board spaceships and much more.
Already, users are familiar with enhancing their videos and messages with expressive Bitmoji characters and now Snap is creating a new generation of content that will make people feel as though they are the stars of their very own cartoon show.
Already, users are familiar with enhancing their videos and messages with expressive Bitmoji characters and now Snap is creating a new generation of content that will make people feel as though they are the stars of their very own cartoon show.
Trend Themes
1. Personalized Digital Content - The emergence of Bitmoji TV series highlights the potential of personalized digital content in creating engaging user experiences.
2. Avatar-based Entertainment - Bitmoji TV explores the opportunities in avatar-based entertainment in delivering interactive and personalized storytelling.
3. Social Media Video Series - Snapchat's Bitmoji TV series could pave the way for more social media platforms to explore video series as a means of user engagement.
Industry Implications
1. Entertainment - The emergence of Bitmoji TV presents opportunities to reimagine personalized and interactive storytelling in the entertainment industry.
2. Social Media - Avatar-based entertainment like Bitmoji TV could further boost engagement and retention rates for social media platforms.
3. Marketing and Advertising - Personalized, interactive content like Bitmoji TV could be utilized by marketers and advertisers to create engaging and memorable brand experiences for customers.
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