Ocean's Creative Print Ad Illustrates How to Overcome Bad Smells
Laura McQuarrie — September 20, 2014 — Marketing
References: adeevee
This creative print ad from Ocean promotes its air freshener without the use of any fragrance or scratch and sniff elements. The magazine advertisement takes up two pages and interacting with it is like watching a story unfold.
The clever ads are set up with a close-up of a face on each page and a cleverly positioned nostril, aligned with the bottom corner. To turn the page, readers need to pinch the nose, reminding them of a bad smell. Once this page is flipped over, and the reader has released their grasp on the page, this reverse side shows how much easier it is to breathe in a fresh scent with one of Ocean's air freshener sprays.
The clever ads are set up with a close-up of a face on each page and a cleverly positioned nostril, aligned with the bottom corner. To turn the page, readers need to pinch the nose, reminding them of a bad smell. Once this page is flipped over, and the reader has released their grasp on the page, this reverse side shows how much easier it is to breathe in a fresh scent with one of Ocean's air freshener sprays.
Trend Themes
1. Interactive Print Advertising - The use of interactive elements in print ads can engage and captivate readers, creating a memorable brand experience.
2. Multi-sensory Advertising - Incorporating multiple senses, such as touch and smell, into advertising campaigns can enhance brand recognition and emotional connection with consumers.
3. Creative Product Demonstrations - Using innovative methods to demonstrate product features and benefits in advertising can effectively communicate value and drive consumer interest.
Industry Implications
1. Advertising - The advertising industry can leverage interactive print techniques to create immersive brand experiences and capture audience attention.
2. Consumer Goods - Brands in the consumer goods industry can explore multi-sensory advertising approaches to differentiate their products and enhance consumer perception.
3. Marketing Technology - Marketing technology companies can develop tools and platforms that enable creative and immersive product demonstrations, revolutionizing traditional advertising methods.
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