'Sense It' for Anthon Berg
Elsa Blaine — December 1, 2008 — Lifestyle
References: toms.dk & ricecandy.org
"Sense It," the new ad campaign for Danish chocolate manufacturer Anthon Berg is a sensation for your eyes. In the commercial, a bored-looking girl snaps a square of the candy and bites into it. Her lips immediately flush with a wash of pink and her world takes off in a swirling explosion of fuchsia, purple and red.
The ad is not without controversy, however. I did run across a copy of the video with a comment suggesting that the circle of three women swimming out from the silk sheets was actually a subliminal message to Muslim women that they are not free.
I think the commercial is a fabulously creative and colorful delight to watch. It's an ad for fine chocolate, that's all. Enjoy!
The commercial was created for Berg by DDB advertising agency in Denmark.
The ad is not without controversy, however. I did run across a copy of the video with a comment suggesting that the circle of three women swimming out from the silk sheets was actually a subliminal message to Muslim women that they are not free.
I think the commercial is a fabulously creative and colorful delight to watch. It's an ad for fine chocolate, that's all. Enjoy!
The commercial was created for Berg by DDB advertising agency in Denmark.
Trend Themes
1. Color-changing Food Ads - There is an opportunity for companies to showcase their products in a visually stunning way that stimulates all senses.
2. Controversial Advertising - There is an opportunity for companies to garner attention and create buzz through provocative and potentially controversial advertising strategies.
3. Multisensory Marketing Campaigns - There is an opportunity for companies to create experiences that stimulate multiple senses, creating an immersive experience for consumers.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry have an opportunity to create visually striking ads that showcase their products in an innovative way.
2. Advertising and Marketing - There is an opportunity for advertising and marketing agencies to develop creative and provocative campaigns that capture the attention of target audiences.
3. Technology - There is an opportunity for technology companies to collaborate with food and beverage brands in order to create novel multisensory experiences using virtual and augmented reality technologies.
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