Fresh Cravings Creamy Dips Come in Two Flavors
Michael Hemsworth — July 14, 2022 — Marketing
References: freshcravings & foodbev
The Fresh Cravings Creamy Dips are a new expansion of the brand's product portfolio to offer consumers a satisfying option that's perfect for snacks or serving at a party. The dips come in two dairy-based flavors including Kale Artichoke and Poblano Street Corn, which are both packed with ample freshness to cut against the rich base. The brand is also launching two new salsa products alongside the creamy dips, which will all be available at Kroger locations in the US.
CMO of FoodStory Brands Jay Whitney commented on the new Fresh Cravings Creamy Dips saying, "As we continue our mission to elevate snacking and bring people together to ‘Crave Goodness’, our goal is to offer unique flavours that can be enjoyed alongside loved ones. We are excited to add these four new items into Fresh Cravings’ family of products.”
CMO of FoodStory Brands Jay Whitney commented on the new Fresh Cravings Creamy Dips saying, "As we continue our mission to elevate snacking and bring people together to ‘Crave Goodness’, our goal is to offer unique flavours that can be enjoyed alongside loved ones. We are excited to add these four new items into Fresh Cravings’ family of products.”
Trend Themes
1. Creamy Dip Snacking - Dairy-based dips are disrupting the traditional snacking industry as consumers search for satisfying and healthier snack options.
2. Fresh Flavors - Fresh and unique flavor profiles that cut against the rich base of creamy dips demonstrate innovative opportunities for flavor development within the dairy industry.
3. Multi-product Expansion - Expanding product portfolios with complementary products, such as salsas alongside creamy dips, is shaking up the dips industry.
Industry Implications
1. Dairy - The dairy industry has the opportunity to explore new flavor profiles and innovative products such as creamy dips to satisfy consumer snacking demands.
2. Snacks - The snack industry must innovate their product portfolio to include healthier and more satisfying options such as creamy dips.
3. Grocery - The grocery industry has the chance to cater to consumer demands by carrying a diverse range of dairy-based dips and complementary products such as salsas.
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