Elavi's Creamy Cashew Butter Gets Its Color from Blue Spirulina
Laura McQuarrie — October 17, 2023 — Lifestyle
Elavi makes creamy cashew butter fun with its Superfood Cashew Butter Jars. The brand's Blue Vanilla Frosting is a feast for the eyes and fuel for the body thanks to five grams of plant protein for satiety, healthy fats, gut-friendly ingredients and no added sugars. This cashew butter is sweetened naturally with dates and monk fruit and it's naturally colored as well with blue spirulina. As a whole, the ingredient list is super short, with organic dates, hempseed oil, vanilla and natural flavor as other inclusions.
After three years of selling collagen protein bars, Elavi has transitioned from bars to jars, and its shelf-stable Dessert Cashew Butters are now the focus of its business. Alongside the decadent, eye-catching Blue Vanilla Frosting variety, the brand offers a Chocolate Fudge variety that's just as decadent and packed with wholesome ingredients.
After three years of selling collagen protein bars, Elavi has transitioned from bars to jars, and its shelf-stable Dessert Cashew Butters are now the focus of its business. Alongside the decadent, eye-catching Blue Vanilla Frosting variety, the brand offers a Chocolate Fudge variety that's just as decadent and packed with wholesome ingredients.
Trend Themes
1. Superfood Nut Butters - Elavi's Superfood Cashew Butter Jars offer a colorful twist and wholesome ingredients, presenting an opportunity for innovative nut butter products.
2. Blue Spirulina - The use of blue spirulina as a natural food coloring in Elavi's cashew butter showcases a trend towards incorporating unique and nutritious ingredients.
3. Shelf-stable Dessert Products - Elavi's transition from collagen protein bars to Dessert Cashew Butters signifies a growing trend in the market for indulgent, shelf-stable dessert options.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore innovative ways to incorporate superfoods into nut butter products, creating new and enticing options for consumers.
2. Natural Food Colorings - The use of blue spirulina as a natural coloring agent presents a disruptive opportunity in the natural food colorings industry, offering a healthier alternative to artificial dyes.
3. Health and Wellness - The shift towards more indulgent, yet wholesome, shelf-stable dessert options opens up opportunities for the health and wellness industry to develop innovative and nutritious treats.
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